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~source:"econis"
~subject:"Konsumentenverhalten"
~type_genre:"Case study"
~type_genre:"Sammlung"
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Advertising regulation
8
Werbebeschränkung
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Rauchen
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Kees, Jeremy
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Knight, John G.
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Krishna, Aradhna
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McNeill, Lisa S.
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Morrin, Maureen
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Journal of advertising research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Legends in consumer behavior
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ECONIS (ZBW)
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
2
Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.
;
Knight, John G.
;
McNeill, Lisa S.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
Saved in:
3
Can corrective ad statements based on US v. Philip Morris USA Inc. affect consumer beliefs about smoking?
Tangari, Andrea Heintz
;
Kees, Jeremy
;
Andrews, J. Craig
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10008759869
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