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~source:"econis"
~subject:"Markenimage"
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Search: subject_exact:"Werbeplanung"
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Markenimage
Werbeplanung
836
Advertising planning
801
Werbewirkung
215
Advertising effects
213
Werbung
194
Advertising
159
Marketingmanagement
143
Marketing management
142
Deutschland
118
Germany
113
Theorie
99
Theory
99
Online-Marketing
95
Internet marketing
92
Werbeträger
87
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84
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75
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75
USA
72
United States
72
Brand management
66
Markenführung
66
Advertising industry
60
Werbewirtschaft
60
Marketing
55
Zielgruppe
54
Target group
53
Werbepsychologie
37
Psychology of advertising
36
Öffentlichkeitsarbeit
35
Public relations
33
Marktforschung
30
Brand
29
Markenartikel
29
Market research
29
Beziehungsmarketing
24
Direct marketing
24
Direktmarketing
24
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24
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Aaker, David A.
1
Agheshlouei, Hamed
1
Berger, Jonah
1
Beverland, Michael B.
1
Broyles, S. Allen
1
Bruce, Norris I.
1
Brunner, Christian Boris
1
Buchanan-Oliver, Margo
1
Burton, Scot
1
Chan, Jason C. F.
1
Cruz, Angela
1
Dahlén, Micael
1
Errichiello, Oliver Carlo
1
Esch, Franz-Rudolf
1
Felser, Peter
1
Folse, Judith Anne Garretson
1
Friberg, Lars
1
Gawlowski, Dominika
1
Gelb, Betsy D.
1
Goertz, Susanne
1
Griffin, W. Glenn
1
Großklaus, Rainer H. G.
1
Halkias, Georgios
1
Jiang, Zhenhui
1
Joachimsthaler, Erich
1
Kohli, Chiranjeev
1
Kokkinaki, Flora
1
Leuthesser, Lance
1
Lindgreen, Adam
1
Maehle, Natalia
1
McQuarrie, Edward F.
1
Muehling, Darrel D.
1
Naik, Prasad A.
1
Netemeyer, Richard G.
1
Nikabadi, Mohsen Shafiei
1
Nilsson, Erik
1
Peters, Kay
1
Phillips, Barbara J.
1
Safui, Morteza Akbarzadeh
1
Samaraweera, Monoshi
1
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Journal of advertising : official publication of the American Academy of Advertising
5
European journal of marketing : EJM
1
Going global: implementing international business operations
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business strategy
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Leicht gemacht
1
MSI reports : working paper series
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing im Nebenfach
1
Service business
1
The evolution of brands : from signals of quality to storehouses of trust
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werben & Verkaufen
1
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ECONIS (ZBW)
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1
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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2
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
3
The degree of ad-brand incongruity and the distinction between schema-driven and stimulus-driven attitudes
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 397-409
Persistent link: https://www.econbiz.de/10010469988
Saved in:
4
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
5
Kommunikations- und Identitätspolitik
Zich, Christian
- In:
Marketing im Nebenfach
,
(pp. 109-128)
.
2013
Persistent link: https://www.econbiz.de/10010363670
Saved in:
6
The moderating influence of brand statues and source confirmation on third-party endorsement effects in advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 605-622
Persistent link: https://www.econbiz.de/10009581782
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7
The value relevance of brand equity in the financial services industry : an empirical analysis using quantile regression
Wang, Hanmin
;
Yu, Tiffany Hui-Kuang
;
Ye, Fang-ru
- In:
Service business
6
(
2012
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10009663623
Saved in:
8
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
9
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
10
Brand equitiy : leveraging brands in international markets
Broyles, S. Allen
;
Thomas, Sunil
;
Kohli, Chiranjeev
; …
-
2011
Persistent link: https://www.econbiz.de/10009232316
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