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~source:"econis"
~subject:"Marketingtheorie"
~subject:"SME"
~type_genre:"Conference Paper"
~type_genre:"Reprint"
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21
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The development of marketing theory and its philosophical underpinnings
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International marketing ; Vol. 1
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ECONIS (ZBW)
EconStor
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1
What is marketing
knowledge
? Stage I : forms of marketing
knowledge
Rossiter, John R.
-
2008
Persistent link: https://www.econbiz.de/10003610621
Saved in:
2
Knowledge
networks in the tourism sector of the Bournemouth, Poole, and Christchurch conurbation : preliminary analysis
McLeod, Michelle Theresa
;
Vaughan, David Roger
; …
- In:
Advances in service network analysis
,
(pp. 71-87)
.
2012
Persistent link: https://www.econbiz.de/10009311430
Saved in:
3
Dynamic
knowledge
-related learning processes in internationalizing high-tech SMEs
Saarenketo, Sami
;
Puumalainen, Kaisu
;
Kuivalainen, Olli
; …
-
2009
Persistent link: https://www.econbiz.de/10003834222
Saved in:
4
The use of multiple export channels by small
knowledge
-intensive firms
McNaughton, Rod B.
-
2008
Persistent link: https://www.econbiz.de/10003655454
Saved in:
5
Intersector transfer of marketing
knowledge
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003717493
Saved in:
6
From marketing
knowledge
to marketing principles
Uncles, Mark
-
2008
Persistent link: https://www.econbiz.de/10003610627
Saved in:
7
The critical imagination : emanciparoy interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832474
Saved in:
8
A global mindset - a prerequisite for successful internationalization?
Nummela, Niina
;
Saarenketo, Sami
;
Puumalainen, Kaisu
-
2009
Persistent link: https://www.econbiz.de/10003834400
Saved in:
9
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003876275
Saved in:
10
Remembering motivation research : toward on alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003609456
Saved in:
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