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~source:"econis"
~subject:"Marktsegmentierung"
~type:"article"
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Marktsegmentierung
Backwaren
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Bakery product
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Consumer behaviour
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India
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Indien
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Milchprodukt
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Panel
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Panel study
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Physical distribution
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1955-1972
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Chang, Shing Wan
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Oliveira-Castro, Jorge M.
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Wells, Victoria K.
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Consumer behavior analysis : (a) rational approach to consumer choice
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Journal of organizational behavior management
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ECONIS (ZBW)
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Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 128-150)
.
2013
Persistent link: https://www.econbiz.de/10009740377
Saved in:
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Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 176-198
Persistent link: https://www.econbiz.de/10003991311
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