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~source:"econis"
~subject:"Psychology"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Human psychophysiological and genetic approaches in neuroentrepreneurship
Colosio, Marco
;
Bellavitis, Cristiano
;
Gorin, Aleksei A.
- In:
Handbook of research methodologies and design in …
,
(pp. 54-93)
.
2017
Persistent link: https://www.econbiz.de/10011753966
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2
A few words about entrepreneurial learning, training, and brain plasticity
Sud, Aparna
- In:
Handbook of research methodologies and design in …
,
(pp. 241-245)
.
2017
Persistent link: https://www.econbiz.de/10011754003
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3
Computer-presented and physical brain-training exercises for school children : improving executive functions and learning
Wexler, Bruce E.
- In:
Transforming gaming and computer simulation …
,
(pp. 206-224)
.
2017
Persistent link: https://www.econbiz.de/10011634735
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4
Related constructs and measures from beyond the field of ethics
Garrett, Lyndon E.
;
Klemme, Adrian K.
;
Wilkins, Alan L.
- In:
Research companion to ethical behavior in organizations …
,
(pp. 255-366)
.
2014
Persistent link: https://www.econbiz.de/10010439729
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5
Neuroscience and addictive consumption
Litt, Ab
;
Pirouz, Dante M.
;
Shiv, Baba
- In:
Transformative consumer research for personal and …
,
(pp. 523-542)
.
2012
Persistent link: https://www.econbiz.de/10009260760
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6
The nature in leadership : evolutionary, biological, and social neuroscience perspectives
Van Vugt, Mark
- In:
The nature of leadership
,
(pp. 141-175)
.
2012
Persistent link: https://www.econbiz.de/10009269772
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7
Cue management : using fitness cues to enhance advertising effectiveness
Vyncke, Patrick
- In:
Evolutionary psychology in the business sciences
,
(pp. 257-287)
.
2011
Persistent link: https://www.econbiz.de/10009314466
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8
Psychophysiologie und Konsumentenverhaltensforschung
Gröppel-Klein, Andrea
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 75-92)
.
2010
Persistent link: https://www.econbiz.de/10003992352
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9
Expectation Bias als neuropsychologische Grundlage des Markenmanagements
Plassmann, Hilke
;
Niessing, Jörg
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 119-130)
.
2010
Persistent link: https://www.econbiz.de/10003992359
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Markenmanagement nachhaltig implementieren : Erkenntnisse der Neuropsychologie
Scheier, Christian
;
Held, Dirk
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 199-214)
.
2010
Persistent link: https://www.econbiz.de/10003992375
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