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~source:"econis"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Kundenwert"
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Relationship marketing
Kundenwert
392
Customer value
389
Beziehungsmarketing
191
Theorie
67
Theory
67
Consumer behaviour
36
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36
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33
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English
113
German
78
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Bruhn, Manfred
5
Georgi, Dominik
5
Hadwich, Karsten
4
Kumar, V.
4
Maas, Peter
4
Graf, Albert
3
Huber, Frank
3
Matzler, Kurt
3
Mengen, Andreas
3
Skiera, Bernd
3
Vollhardt, Kai
3
Aflaki, Sam
2
Baesens, Bart
2
Bauer, Hans H.
2
Bayón, Tomás
2
Bejou, David
2
Berger, Sven C.
2
Brodie, Roderick J.
2
Clausen, Lydia
2
Diller, Hermann
2
Dixon, Andrea L.
2
Eberhardt, Simone
2
Eggert, Andreas
2
Gelbrich, Katja
2
Gneiser, Martin Sebastian
2
Greve, Goetz
2
Gupta, Sunil
2
Haller, Matthias
2
Heinonen, Kristina
2
Jain, Dipak
2
Keppler, Thomas
2
Krafft, Manfred
2
Mela, Carl F.
2
Müller, Stefan
2
Pechlaner, Harald
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Popescu, Ioana
2
Schmeisser, Wilhelm
2
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2
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Fachhochschule Reutlingen / European School of Business
1
Panepistēmio Kypru / Department of Economics
1
Universität Mannheim
1
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Handbook of research on customer equity in marketing
14
Creating and managing superior customer value
4
Faculty & research / Insead : working paper series
4
Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
Profit maximization through customer relationship marketing : measurement, prediction and implementation
3
The Routledge handbook of service research insights and ideas
3
Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
2
Beiträge zum wertorientierten Kundenbeziehungsmanagement
2
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
2
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
2
Handbuch Kundenbindungsmanagement
2
KBI
2
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
Service Value als Werttreiber : Konzepte, Messung und Steuerung
2
Strategic value management : a dynamic perspective
2
The Oxford handbook of strategic sales and sales management
2
Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen
2
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften / Hochschule Koblenz - University of Applied Sciences
2
Working paper / International University in Germany, School of Business Administration
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
21st century business practices : the evolving trends in India
1
Advanced controlling : für Manager und Controller
1
Aktuelle Entwicklungen im Dienstleistungsmarketing
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Bankenmanagement : erfolgreiches Banking in Konsolidierung und Turnaround
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Business-to-business brand management : theory, research and executive case study exercises
1
Collaborative value co-creation in the platform economy
1
Company and customer relations
1
Competitiveness und Ethik : mit 12 Tabellen
1
Contemporary research in e-branding
1
Contemporary research in e-marketing ; 2
1
Controlling zwischen Shareholder Value und Stakeholder Value : neue Anforderungen, Konzepte und Instrumente
1
Cu - Hi
1
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ECONIS (ZBW)
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1
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
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2
A DEA-based approach to customer value analysis
Cherchye, Laurens
;
Rock, Bram de
;
Dierynck, Bart
; …
-
2021
Persistent link: https://www.econbiz.de/10012614632
Saved in:
3
"Experience" in service : reconstructing an elusive concept through a multi-method triangulation
Fischer, Lukas
-
2021
Persistent link: https://www.econbiz.de/10012653558
Saved in:
4
Conceptualizing and capturing digital transformation's customer value - a logistics and supply chain management perspective
Junge, Anna Lisa
-
2020
Persistent link: https://www.econbiz.de/10012429567
Saved in:
5
A framework for servitization : enhance value proposition through customer engagement
Jiang, Xin
-
2020
Persistent link: https://www.econbiz.de/10012294476
Saved in:
6
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
7
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
Saved in:
8
Managing customer relationships using customer lifetime value and customer equity metrics
Jain, Reetika
- In:
Performance management : happiness and keeping pace …
,
(pp. 175-186)
.
2021
Persistent link: https://www.econbiz.de/10012316405
Saved in:
9
The hybrid shopping mile and its orbital customer journey mapping
Bilgin-Wührer, Zeynep
;
Wührer, Gerhard
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 133-152)
.
2021
Persistent link: https://www.econbiz.de/10012492365
Saved in:
10
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
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