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Search: subject_exact:"Werbebotschaft"
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Advertising planning
492
Werbeplanung
492
Advertising effects
128
Werbewirkung
128
Advertising
71
Werbung
71
Marketing management
70
Marketingmanagement
70
Internet marketing
60
Online-Marketing
60
USA
56
United States
56
Deutschland
52
Germany
52
Consumer behaviour
49
Konsumentenverhalten
49
Advertising media
48
Werbeträger
48
Theorie
42
Theory
42
Brand management
39
Markenführung
39
Advertising industry
36
Werbewirtschaft
36
Target group
33
Zielgruppe
33
Brand
25
Markenartikel
25
Public relations
24
Öffentlichkeitsarbeit
24
Brand image
19
Markenimage
19
Psychology of advertising
18
Werbepsychologie
18
Social Web
17
Social web
17
Betriebliche Budgetierung
14
Corporate budgeting
14
Direct marketing
14
Direktmarketing
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German
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King, Stephen
13
Gierl, Heribert
7
Naik, Prasad A.
5
Steffenhagen, Hartwig
5
Cheong, Yunjae
4
Esch, Franz-Rudolf
4
Kim, Kihan
4
Pelsmacker, Patrick de
4
Bruhn, Manfred
3
Dahlén, Micael
3
Eisend, Martin
3
Fulgoni, Gian
3
Gou, Qinglong
3
Huang, Zhimin
3
Koncz, Julia
3
Koslow, Scott
3
Mayzlin, Dina
3
Pepels, Werner
3
Peters, Kay
3
Putte, Bas van den
3
Schultz, Don E.
3
Allard, M. June
2
Anderson, Simon P.
2
Araujo, Luis
2
Berndt, Ralph
2
Bhatnagar, Namita
2
Bocci, Elena
2
Brunner, Christian Boris
2
Chandra, Ambarish
2
Chang, Chun-tuan
2
Cornelis, Erlinde
2
Danaher, Peter J.
2
De Rosa, Annamaria Silvana
2
Dens, Nathalie
2
Elliott, Caroline
2
Fairlie, Robin
2
Farris, Paul W.
2
Feldwick, Paul
2
Finne, Åke
2
Folse, Judith Anne Garretson
2
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Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
Strategische Kommunikationsplanung
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Akzente
3
European journal of operational research : EJOR
3
Handbuch Unternehmenskommunikation
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
3
The Rand journal of economics
3
The journal of industrial economics
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Applied economics
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Die Bank
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Erfolgsfaktor Innovation : mit 7 Tabellen
2
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ECONIS (ZBW)
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1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
3
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
4
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
5
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
6
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
Saved in:
7
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
8
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
9
Integrated ad delivery planning for targeted display advertising
Shen, Huaxiao
;
Li, Yanzhi
;
Chen, Youhua
;
Pan, Kai
- In:
Operations research
69
(
2021
)
5
,
pp. 1409-1429
Persistent link: https://www.econbiz.de/10012660194
Saved in:
10
Reinforcement learning in social media marketing
Eklund, Patrik
- In:
Handbook of research on applied AI for international …
,
(pp. 30-48)
.
2021
Persistent link: https://www.econbiz.de/10012303423
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