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~subject:"Öffentlichkeitsarbeit"
~type_genre:"Book section"
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Öffentlichkeitsarbeit
Social Web
2,849
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CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Strategic corporate communication in the digital age
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
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Ethical practice of social media in public relations
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Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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Communicating corporate social responsibility : perspectives and practice
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Corporate social responsibility in the digital age
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Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
3
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
3
Social media and crisis communication
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
Analyzing the strategic role of social networking in firm growth and productivity
2
Corporate social responsibility and corporate governance : concepts, perspectives and emerging trends in Ibero-Amberia
2
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Medizinprodukte-Management
2
Organisationskommunikation online : Grundlagen, Praxis, Empirie
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PR-Kampagnen
2
Strategic public relations management : statics
2
The Routledge handbook of strategic communication
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The behavioral enterprise
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A - N
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Accountability and social responsibility : international perspectives
1
Auf dem Weg in die Organisation 2.0 : Mut zur Unsicherheit
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Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Conference proceedings Trends in Business Communication 2020
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Connected marketing : the viral, buzz and word of mouth revolution
1
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
1
Corporate Social Responsibility in Difficult Times
1
Counter-narratives and organization
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Die auszehrende Organisation : Leistung und Gesundheit in einer anspruchsvollen Arbeitswelt
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Digital Business in Africa : Social Media and Related Technologies
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E-marketing in developed and developing countries : emerging practices
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Effective strategies for communicating insights in business
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ECONIS (ZBW)
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Reputation research at a crossroads
Zavyalova, Anastasiya
- In:
Organization theory meets strategy
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014457417
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2
The evolution of CSR information disclosure from Web 1.0 to Web 2.0
Du, Jiaxu
;
Wang, Kangding
- In:
Harnessing technology for knowledge transfer in …
,
(pp. 203-226)
.
2024
Persistent link: https://www.econbiz.de/10014531415
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3
CSR communication on social media as a driver of the non-financial performance of the firm : role of chief executive officers and senior executives in CSR communication : a viewpoi...
Thakur, Shivani
- In:
Corporate Social Responsibility in Difficult Times
,
(pp. 3-17)
.
2023
Persistent link: https://www.econbiz.de/10014318048
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4
Social media adoption in public sector communication : practices, opportunities and challenges in public sector organisations
Ofori, Daniel
;
Appiah-Nimo, Christina
;
Boachie-Mensah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 185-211)
.
2023
Persistent link: https://www.econbiz.de/10014289801
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The antecedents of consumer engagement in CSR communication in social media : a study on Omani University students
Alraja, Mansour
;
Hamdoun, Mohamed
- In:
Future advancements for CSR and the sustainable …
,
(pp. 264-292)
.
2022
Persistent link: https://www.econbiz.de/10012648743
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6
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
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Health communication on social media : perceptions and influences
Cardoso, Paulo Ribeiro
;
Fonseca, Manuel José
- In:
Navigating digital communication and challenges for …
,
(pp. 113-129)
.
2022
Persistent link: https://www.econbiz.de/10013192717
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8
A self-concept interactionist model of social media reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
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9
Social media and stakeholder relationships : analyzing an online communication network in the sport industry
Yoon, Juha
;
Jang, Wonseok
;
Pedersen, Paul M.
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 109-124)
.
2022
Persistent link: https://www.econbiz.de/10014311250
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10
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
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