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~subject:"Ad Skipping Behavior"
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Ad Skipping Behavior
Online-Marketing
13,002
Internet marketing
12,690
Social Web
5,819
Social web
5,819
Consumer behaviour
4,454
Konsumentenverhalten
4,454
Werbewirkung
2,113
Advertising effects
2,109
Electronic Commerce
2,077
Online retailing
2,007
Online-Handel
2,007
E-commerce
1,959
Advertising
1,789
Werbung
1,786
Viral marketing
1,741
Virales Marketing
1,741
Brand management
1,586
Markenführung
1,586
Beziehungsmarketing
1,573
Relationship marketing
1,571
Internet
1,171
Marketingmanagement
1,166
Marketing management
1,153
Markenimage
909
Brand image
904
Social media
858
Website
858
social media
831
Suchmaschine
703
Search engine
698
Marketing
602
Soziales Netzwerk
570
Social network
491
Digitalisierung
489
USA
478
United States
476
Digitization
463
Deutschland
460
Brand
446
Germany
442
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Campbell, Colin L.
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Galbreth, Michael R.
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Ghosh, Bikram P.
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Grimm, Pamela E.
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Decision sciences : DS
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Understanding why consumers don't skip pre-roll video ads
Campbell, Colin L.
;
Thompson, Frauke Mattison
;
Grimm, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011744308
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2
The competitive impact of targeted television advertisements using DVR technology
Ghosh, Bikram P.
;
Galbreth, Michael R.
;
Shang, Guangzhi
- In:
Decision sciences : DS
44
(
2013
)
5
,
pp. 951-971
Persistent link: https://www.econbiz.de/10010221595
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