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~subject:"Advertising"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Fernsehen
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480
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66
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64
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63
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60
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Wilbur, Kenneth C.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
-
2020
Persistent link: https://www.econbiz.de/10012254382
Saved in:
3
Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe
Makanyeza, Charles
;
Gomwe, Adolf Garikai
;
Jaiyeoba, …
- In:
Journal of African business
23
(
2022
)
4
,
pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
Saved in:
4
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
5
Consumer behaviour toward a new league and teams : television audiences as a measure of market acceptance
Fujak, Hunter
;
Frawley, Stephen
;
Lock, Daniel
;
Adair, Daryl
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10013177971
Saved in:
6
Television and American consumerism
Kim, Woojin
- In:
Journal of public economics
208
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013347418
Saved in:
7
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
8
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
9
Loss aversion, upset preference, and sports television viewing audience size
Humphreys, Brad R.
;
Pérez, Levi
-
2017
Persistent link: https://www.econbiz.de/10011764373
Saved in:
10
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
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