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~subject:"Advertising"
~subject:"Social web"
~type_genre:"Article in journal"
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Advertising
Social web
Brand management
9,964
Markenführung
9,964
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7,834
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7,833
Consumer behaviour
7,578
Konsumentenverhalten
7,577
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4,650
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4,573
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2,309
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2,309
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1,519
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1,319
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1,318
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1,141
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1,141
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951
Marketingmanagement
948
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822
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822
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800
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800
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757
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725
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708
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703
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647
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619
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619
Markentreue
585
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583
Destinationsmanagement
583
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576
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576
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550
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490
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15
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Loureiro, Sandra Maria Correia
13
Ko, Eunju
10
Rita, Paulo
10
Kunkel, Thilo
9
Gierl, Heribert
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Dens, Nathalie
7
Filieri, Raffaele
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Melewar, T. C.
7
Pelsmacker, Patrick de
7
Taylor, Charles Raymond
7
Wallace, Elaine
7
Bernritter, Stefan F.
6
Dessart, Laurence
6
Dwivedi, Yogesh Kumar
6
Harrigan, Paul
6
Haverila, Kai
6
Hayes, Jameson L.
6
McLaughlin, Caitlin
6
Pauwels, Koen
6
Rahman, Zillur
6
Rosengren, Sara
6
Schivinski, Bruno
6
Septianto, Felix
6
Aslam, Wajeeha
5
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Buijzen, Moniek
5
Dahlén, Micael
5
Füller, Johann
5
Guzman, Francisco
5
Hudders, Liselot
5
Johnen, Marius
5
Kim, Eunice
5
Kohli, Chiranjeev
5
Kumar, Jitender
5
Kumar, Vikas
5
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Journal of business research : JBR
149
The journal of brand management : an international journal
71
The journal of product & brand management
68
Journal of retailing and consumer services
67
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing communications
53
International journal of advertising : the review of marketing communications
46
Journal of advertising research
39
International journal of advertising : the quarterly review of marketing communications
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of promotion management : innovations in planning and applied research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of advertising
28
Journal of promotion management : JPM
26
Psychology & marketing
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing management : MM
23
Tourism management : research, policies, practice
23
Journal of marketing
21
Business horizons
20
Marketing intelligence & planning
20
Asia Pacific journal of marketing and logistics
19
Journal of internet commerce
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
European journal of marketing : EJM
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of fashion marketing and management
15
Cogent business & management
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of consumer studies
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of global marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European Sport management quarterly : ESMQ
12
Journal of international consumer marketing
12
Journal of strategic marketing
12
Journal of the Academy of Marketing Science
12
Technological forecasting & social change : an international journal
12
European journal of marketing
11
International journal of technology marketing : IJTMkt
11
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ECONIS (ZBW)
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61
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
62
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
63
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
64
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
65
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
66
Using social media for efficient brand marketing : an evaluation of Chinese universities using bilibili
Li, Lei
;
Zhang, Jiayang
;
An, Xun
- In:
Socio-economic planning sciences : the international …
88
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014370328
Saved in:
67
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
68
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
69
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
70
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
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