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Advertising
Product information
610
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601
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395
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Online retailing
102
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102
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83
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Journal of business research : JBR
3
Journal of advertising : official publication of the American Academy of Advertising
2
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2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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2
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1
Cross-cultural buyer behavior
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of media economics ; volume 1
1
Hitotsubashi journal of economics
1
International journal of advertising : the review of marketing communications
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International journal of business information systems : IJBIS
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28
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1
The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements
Sukumaran, Alagirisamy Kamatchi Subbiah
- In:
International journal of business information systems : …
39
(
2022
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012887873
Saved in:
2
The challenge of a prominent position : decomposing shopping goals in sponsored search advertising
Huang, Qing
;
Shao, Bingjia
;
Li, Xiaoling
;
He, Tao
;
Liu, …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 115-132
Persistent link: https://www.econbiz.de/10014233771
Saved in:
3
Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package
Shin, Sumin
;
Park, SangHee
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10014276004
Saved in:
4
Identifying food labeling effects on consumer behavior
Araya, Sebastián
;
Elberg, Andrés
;
Noton Norambuena, Carlos
- In:
Marketing science
41
(
2022
)
5
,
pp. 982-1003
Persistent link: https://www.econbiz.de/10013373629
Saved in:
5
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
6
The priming effect of competitor product information on advertising creativity
Brown, Mark
;
Bhadury, Roop
;
Bansal, Nitin
;
Bloxsome, Ellen
- In:
International journal of market research
62
(
2020
)
5
,
pp. 633-648
Persistent link: https://www.econbiz.de/10012308979
Saved in:
7
The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions
Cermin, Ashley
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 47-58
Persistent link: https://www.econbiz.de/10012103209
Saved in:
8
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
9
Uninformative advertising as an invitation to search
Mayzlin, Dina
;
Shin, Jiwoong
- In:
From Little's law to marketing science : essays in …
,
(pp. 349-397)
.
2016
Persistent link: https://www.econbiz.de/10011436081
Saved in:
10
Information disclosure and consumer awareness
Li, Sanxi
;
Peitz, Martin
;
Zhao, Xiaojian
- In:
Journal of economic behavior & organization : JEBO
128
(
2016
),
pp. 209-230
Persistent link: https://www.econbiz.de/10011701666
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