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~subject:"Advertising"
~type_genre:"Article in journal"
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Advertising
Fernsehwerbung
456
Television advertising
456
USA
414
United States
414
Television
407
Fernsehen
386
Fernsehprogramm
347
Television programme
345
Advertising effects
291
Werbewirkung
291
Cable television
207
Kabelfernsehen
207
Consumer behaviour
192
Konsumentenverhalten
192
Media usage
137
Mediennutzung
137
Fernsehsender
130
Television industry
130
Theorie
115
Theory
115
Werbung
113
Deutschland
98
Germany
98
Internet marketing
92
Online-Marketing
92
Großbritannien
84
United Kingdom
84
Broadcasting policy
82
Rundfunkpolitik
82
Competition
79
Wettbewerb
79
Digital broadcast
70
Digitaler Rundfunk
70
Professional sports
67
Profisport
67
Sport event
67
Sportveranstaltung
67
Children
61
Kinder
61
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Article
118
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Article in journal
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118
Working Paper
28
Graue Literatur
26
Non-commercial literature
26
Arbeitspapier
23
Hochschulschrift
7
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6
Book section
6
Thesis
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Bibliographie
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English
118
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Bellman, Steven
6
Varan, Duane
5
Guitart, Ivan A.
3
Hudders, Liselot
3
Pelsmacker, Patrick de
3
Schweidel, David A.
3
Wilbur, Kenneth C.
3
Wooley, Brooke
3
Bakir, Aysen
2
Beal, Virginia
2
Bijmolt, Tammo H. A.
2
Cauberghe, Verolien
2
Dens, Nathalie
2
Fossen, Beth L.
2
Hartnett, Nicole
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kim, Hyuksoo
2
Klapper, Daniel
2
Panic, Katarina
2
Rask, Amy
2
Reinartz, Werner J.
2
Robinson, Jennifer A.
2
Soni, Pavleen
2
Verhellen, Yann
2
Vohra, Jyoti
2
Yang, Joonhyuk
2
Abhishek
1
Ahn, Jungsun
1
Aitken, Robert
1
Akcay, Okan
1
Allan, David
1
Anderson, Simon P.
1
Auty, Susan
1
Avery, Rosemary J.
1
Baker, Matthew J.
1
Balachander, Subramanian
1
Ballings, Michel
1
Barwise, Patrick
1
Basuroy, Suman
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
8
Journal of marketing communications
6
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Quantitative marketing and economics : QME
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of industrial organization
2
International journal of sports marketing & sponsorship
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
American economic journal : a journal of the American Economic Association
1
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business history review
1
Business horizons
1
Economic inquiry : journal of the Western Economic Association International
1
Economic modelling
1
Economic research
1
Eurasian business review
1
European journal of marketing
1
Food policy : economics planning and politics of food and agriculture
1
Harvard business review : HBR
1
IIMB management review
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and economics
1
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ECONIS (ZBW)
118
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118
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1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
On the regulation of public broadcasting
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Journal of economics
138
(
2023
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10013549163
Saved in:
3
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
4
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
5
Pricing power in advertising markets : theory and evidence
Gentzkow, Matthew Aaron
;
Shapiro, Jesse M.
;
Yang, Frank
; …
- In:
American economic review
114
(
2024
)
2
,
pp. 500-533
Persistent link: https://www.econbiz.de/10014483998
Saved in:
6
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
7
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
8
Television
and American consumerism
Kim, Woojin
- In:
Journal of public economics
208
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013347418
Saved in:
9
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
10
The value of using popular music and performers on brand and message recall in
television
advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
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