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~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Event"
~subject:"Markenimage"
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Advertising effects
Consumer behaviour
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Event-Marketing
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Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
International journal of event and festival management
13
Tourism management : research, policies, practice
12
International journal of contemporary hospitality management
10
Journal of business research : JBR
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of retailing and consumer services
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Tourism management perspectives : TMP
9
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of hospitality management
7
Journal of hospitality marketing & management
7
Markenkommunikation und Beziehungsmarketing
7
Journal of advertising research
6
The journal of brand management : an international journal
6
Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of retail & distribution management
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Stand und Perspektiven der Eventforschung
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Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
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Event tourism in Asian countries : challenges and prospects
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International journal of arts management
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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2
Asia Pacific journal of marketing and logistics
2
Beiträge zum Controlling
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ECONIS (ZBW)
469
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469
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
6
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
7
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
8
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
9
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
10
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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