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~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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Advertising effects
Social Web
11,840
Social web
11,840
Konsumentenverhalten
10,522
Consumer behaviour
10,520
Electronic Commerce
9,961
E-commerce
9,776
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7,732
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7,696
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6,835
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6,835
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6,470
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3,476
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3,475
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2,764
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2,709
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2,708
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2,420
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2,183
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2,180
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2,074
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2,072
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2,042
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2,005
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1,985
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1,958
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1,957
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1,955
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1,946
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1,899
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14
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9
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9
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9
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8
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8
Goldfarb, Avi
8
Hudders, Liselot
8
Reijmersdal, Eva A. van
8
Sreejesh, S.
8
Chen, Huan
7
Choi, Yung Kyun
7
Jerath, Kinshuk
7
Pauwels, Koen
7
Rutz, Oliver J.
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Varan, Duane
7
Vashisht, Devika
7
Buijzen, Moniek
6
Dens, Nathalie
6
Fogel, Joshua
6
Guitart, Ivan A.
6
King, Karen Whitehill
6
Poels, Karolien
6
An, Soontae
5
Arora, Taanika
5
Bernritter, Stefan F.
5
Bijmolt, Tammo H. A.
5
Cauberghe, Veroline
5
Fesenmaier, Daniel R.
5
Fossen, Beth L.
5
Ghose, Anindya
5
Ghosh, Tathagata
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Hatzithomas, Leonidas
5
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1
Leuphana Universität Lüneburg
1
Universität Bremen
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International journal of advertising : the review of marketing communications
72
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising research
65
Journal of marketing communications
60
Journal of business research : JBR
57
International journal of advertising : the quarterly review of marketing communications
48
Journal of promotion management : innovations in planning and applied research
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of advertising : official publication of the American Academy of Advertising
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of retailing and consumer services
30
Journal of promotion management : JPM
28
Journal of marketing research : JMR
24
Psychology & marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Information systems research : ISR
17
International journal of electronic commerce : IJEC
17
European journal of marketing : EJM
14
Journal of electronic commerce research : JECR
14
Journal of internet commerce
14
Quantitative marketing and economics : QME
14
Journal of current issues and research in advertising
13
Journal of marketing research
13
Marketing : ZFP ; journal of research and management
13
Electronic commerce research
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing
12
Marketing intelligence & planning
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research and applications
9
Journal of current issues and research in advertising : JCIRA
9
Journal of retailing
9
Marketing science
9
The journal of product & brand management
9
Cogent business & management
8
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
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ECONIS (ZBW)
1,697
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1
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1,697
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Date (oldest first)
1
The boundaries of a small company’s human voice : insights into dark humour in
internet
recruitment advertising
Oikarinen, Eeva-Liisa
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10014327311
Saved in:
2
Promotion on the
internet
: the impact on the consumer and its effects : selected examples
Marciszewska, Barbara
;
Szydłowska, Wiktoria
- In:
European research studies
26
(
2023
)
3
,
pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
Saved in:
3
Consumer attitudes and purchase intentions towards
internet
celebrity self-brands : an integrated view of congruence, brand authenticity and
internet
celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
4
Who to show the ad to? : behavioral targeting in
Internet
advertising
Xiong, Wei
;
Xiong, Ziyi
;
Tian, Tina
- In:
Journal of Internet and Digital Economics
2
(
2022
)
1
,
pp. 15-26
BT on user classification and provides a validation of BT for
Internet
advertising. …
Persistent link: https://www.econbiz.de/10014433761
Saved in:
5
What makes consumers repeat consumption
internet
celebrity restaurant?
Tang, Jianxiong
;
Xie, Liping
;
Sun, Qiao
;
Liu, Xian
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4073-4098
Persistent link: https://www.econbiz.de/10014430080
Saved in:
6
The impact of broadband
internet
on public media : evidence from China
Shi, Ce Matthew
;
Li, Danhou
- In:
Information economics and policy : IEP
65
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014467385
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements
Sukumaran, Alagirisamy Kamatchi Subbiah
- In:
International journal of business information systems : …
39
(
2022
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012887873
Saved in:
9
Can online political targeting be rendered transparent? : prospects for campaign oversight using the Facebook Ad Library
Mehta, Somya
;
Erickson, Kristofer
- In:
Internet policy review : journal on internet regulation
11
(
2022
)
1
,
pp. 1-31
A recent policy development has been voluntary self-regulation of
internet
platforms through the establishment of …
Persistent link: https://www.econbiz.de/10013190924
Saved in:
10
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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