//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Minor, Michael"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
13
Konsumentenverhalten
13
International marketing
9
Internationales Marketing
9
Multinationales Unternehmen
8
Transnational corporation
8
USA
8
United States
7
Welt
6
Werbewirkung
6
World
6
Brand image
5
Brand management
5
Cross-cultural management
5
Interkulturelles Management
5
International business research
5
Internationale Betriebswirtschaftslehre
5
Markenführung
5
Markenimage
5
Internet marketing
4
Online-Marketing
4
Aesthetics
3
Brand
3
Computerspiel
3
Customer satisfaction
3
Globalisierung
3
Globalization
3
International
3
International management
3
Internationales Management
3
Kundenzufriedenheit
3
Management
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Video game
3
Ästhetik
3
Advertising
2
Auslandsinvestition
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
English
6
Author
All
Minor, Michael
6
Hernandez, Monica D.
3
Kalliny, Morris
2
Oyedele, Adesegun
2
Chapa, Sindy
1
Cruthirds, Kevin W.
1
Ghanem, Salma
1
Salas, Jose
1
Saran, Anshu
1
Sheng, Hong
1
Suh, Jaebeom
1
Wang, Yong Jian
1
more ...
less ...
Published in...
All
Advertising, promotion, and new media
1
International journal of electronic marketing and retailing : IJEMR
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of consumer marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
2
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
3
Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
Saved in:
4
Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
Saved in:
5
Signals of global advertising appeals in emerging markets
Oyedele, Adesegun
;
Minor, Michael
;
Ghanem, Salma
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 521-541
Persistent link: https://www.econbiz.de/10009523092
Saved in:
6
Cell phone advertising delivery acceptance : development, purification and validation of the advertising delivery acceptance scale
Saran, Anshu
;
Cruthirds, Kevin W.
;
Kalliny, Morris
; …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10003781037
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->