//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising industry"
~subject:"Germany"
~subject:"Geschlecht"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Medienberufe"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
Germany
Geschlecht
Media professions
38
Medienberufe
38
Medienberuf
17
Deutschland
15
Werbewirtschaft
10
Werbung
10
Advertising
8
USA
8
United States
8
Künstler
5
Authors
4
Geschichte
4
History
4
Kulturberuf
4
Publizisten
4
Steuerrecht
4
Anforderungsprofil
3
Creativity
3
France
3
Frankreich
3
Frauenbewegung
3
Führungskräfte
3
Gender
3
Kreativität
3
Managers
3
Occupational profile
3
Occupational qualification
3
Public relations
3
Qualifikation
3
Selbstständige
3
Self-employed
3
Women's movement
3
Öffentlichkeitsarbeit
3
Advertising effects
2
Advertising planning
2
Arbeitsbedingungen
2
Arbeitsmarkt
2
more ...
less ...
Type of publication
All
Article
11
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
3
Book section
3
Bibliografie enthalten
2
Bibliography included
2
Graue Literatur
2
Hochschulschrift
2
Non-commercial literature
2
Thesis
2
Arbeitspapier
1
Handbook
1
Handbuch
1
Working Paper
1
more ...
less ...
Language
All
English
11
German
9
Author
All
Weeser-Krell, Lothar M.
2
Althaus, Marco
1
Borgerson, Janet L.
1
Brown, Elspeth H.
1
Broyles, Sheri J.
1
Burrack, Heiko
1
Chaudhuri, Arun
1
Coleman, Catherine A.
1
Desmarais, Fabrice
1
Döbler, Thomas
1
Grow, Jean
1
Hirt, Gerulf
1
Kilgour, Mark
1
Knauft, Reinhard
1
Koslow, Scott
1
Kräuter, Maria
1
Linacre, Nigel
1
McLeod, Charlotte
1
Nothhaft, Howard
1
Nyilasy, Gergely
1
Nöcker, Ralf
1
O'Donohoe, Stephanie
1
Reid, Leonard N.
1
Roca, David
1
Sasser, Sheila
1
Schaar, Rüdiger
1
Schroeder, Jonathan E.
1
Shao, Yun
1
Stark, Birgit
1
Townley, Barbara
1
Vogl, Gerlinde
1
Weaver, C. Kay
1
Zayer, Linda Tuncay
1
more ...
less ...
Institution
All
Stiftung zur Förderung der Wissenschaftlichen Forschung über Wesen und Bedeutung der Freien Berufe
1
Published in...
All
Europäische Hochschulschriften / 5
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Arbeitspapiere der Forschungsstelle für Medienwirtschaft und Kommunikationsforschung
1
Breaking new ground in theory and practice
1
Die fünfte Gewalt : Lobbyismus in Deutschland
1
E-Humanities
1
Frankfurter Allgemeine Buch
1
Human relations
1
Inside marketing : practices, ideologies, devices
1
Journal of communication management : an international journal
1
Journal of marketing management : MM
1
Routledge library editions / Marketing
1
Steuerpraxis
1
Zeitschrift für Unternehmensgeschichte
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
Did you mean
:
subject_exact:"medienberuf"
(69 results)
1
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
2
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
Saved in:
3
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
4
Advertising for account handlers
Linacre, Nigel
-
2014
Persistent link: https://www.econbiz.de/10010418342
Saved in:
5
Indian advertising : laughter & tears; 1950 to 2013
Chaudhuri, Arun
-
2014
Persistent link: https://www.econbiz.de/10014010552
Saved in:
6
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
7
Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Hirt, Gerulf
- In:
Zeitschrift für Unternehmensgeschichte
56
(
2011
)
1
,
pp. 48-74
Persistent link: https://www.econbiz.de/10008989511
Saved in:
8
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
9
Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H.
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 185-211)
.
2011
Persistent link: https://www.econbiz.de/10008938706
Saved in:
10
Communication management as a second-order management function : roles and functions of the communication executive ; results from a shadowing study
Nothhaft, Howard
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10003979111
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->