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~subject:"Advertising industry"
~subject:"Germany"
~subject:"Occupational profile"
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Advertising industry
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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subject_exact:"medienberuf"
(76 results)
1
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
2
Advertising for account handlers
Linacre, Nigel
-
2014
Persistent link: https://www.econbiz.de/10010418342
Saved in:
3
Indian advertising : laughter & tears; 1950 to 2013
Chaudhuri, Arun
-
2014
Persistent link: https://www.econbiz.de/10014010552
Saved in:
4
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
5
Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Hirt, Gerulf
- In:
Zeitschrift für Unternehmensgeschichte
56
(
2011
)
1
,
pp. 48-74
Persistent link: https://www.econbiz.de/10008989511
Saved in:
6
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
7
Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H.
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 185-211)
.
2011
Persistent link: https://www.econbiz.de/10008938706
Saved in:
8
Communication management as a second-order management function : roles and functions of the communication executive ; results from a shadowing study
Nothhaft, Howard
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10003979111
Saved in:
9
Communicative leadership
Hamrefors, Sven
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10003979119
Saved in:
10
Besteuerung von Medienberufen : Steuern und Sozialversicherung bei Künstlern
Knauft, Reinhard
;
Schaar, Rüdiger
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003796697
Saved in:
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