Pentus, Kristian; Ruusu, Mariia; Kuusik, Andres; … - In: Organizations and markets in emerging economies 14 (2023) 2/28, pp. 366-385
This paper aims to determine how using sexualised images in advertisements influences the attention and preference of consumers with a modern attitude towards gender stereotypes. This research used a methodological approach based on eye tracking of the perception of advertising images - an...