Ethical judgments of sexualized ads featuring women : the role of identification with feminine archetypes
Year of publication: |
2022
|
---|---|
Authors: | Kerviler, Gwarlann de ; Ardelet, Caroline ; Slavich, Barbara |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 899-913
|
Subject: | Archetypes | Ethical judgments | Male dominance | Sexualized advertising | Sexualität | Sexuality | Werbung | Advertising | Unternehmensethik | Business ethics | Frauen | Women | Weibliche Arbeitskräfte | Women workers | Ethik | Ethics |
-
The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay, (2013)
-
Choi, Hojoon, (2016)
-
Sex in advertising : do women care anymore?
Ketelaar, Paul Edwin, (2014)
- More ...
-
Ardelet, Caroline, (2015)
-
Ardelet, Caroline, (2012)
-
Adoption of in-store mobile payment : are perceived risk and convenience the only drivers?
Kerviler, Gwarlann de, (2016)
- More ...