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~subject:"Aktionsforschung"
~subject:"Sales management"
~type_genre:"Article in journal"
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Aktionsforschung
Sales management
Beziehungsmarketing
9
Key account management
9
Key-Account-Management
9
Relationship marketing
9
Customer value
5
Kundenwert
5
Lieferantenmanagement
5
Supplier relationship management
5
Marketing management
4
Marketingmanagement
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Selling
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Verkauf
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Erfolgsfaktor
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Salespeople
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Strategic management
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Strategisches Management
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Success factor
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Verkaufspersonal
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Großbritannien
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Performance measurement
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Performance-Messung
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Relationship management
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Strategic account management
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United Kingdom
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Action research
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Airline
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Business ethics
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Article in journal
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English
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Davies, Iain A.
2
Ryals, Lynette J.
2
Knox, Simon
1
Maklan, Stan
1
Ryals, Lynette
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
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ECONIS (ZBW)
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1
The effectiveness of key account management practices
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1182-1194
Persistent link: https://www.econbiz.de/10010439580
Saved in:
2
Attitudes and behaviours of key account managers : are they really any different to senior sales professionals?
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 919-931
Persistent link: https://www.econbiz.de/10010211249
Saved in:
3
New trends in innovation and customer relationship management : a challenge for market researchers
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10003693177
Saved in:
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