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~subject:"Arzneimittel"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Arzneimittel
Marketing management
Direct marketing
567
Direktmarketing
567
Consumer behaviour
136
Konsumentenverhalten
136
Pharmaceuticals
110
Advertising effects
106
Werbewirkung
106
Advertising
95
Werbung
95
USA
79
United States
79
Online-Marketing
62
Beziehungsmarketing
61
Internet marketing
61
Relationship marketing
61
Pharmaceutical industry
56
Pharmaindustrie
56
Marketingmanagement
52
Deutschland
42
Germany
42
Theorie
39
Theory
39
Distribution channel
34
Vertriebsweg
34
direct marketing
26
Electronic Commerce
23
Direct-to-consumer advertising
22
E-commerce
21
Marketing
19
Online retailing
19
Online-Handel
19
Social Web
18
Social web
18
E-Mail
17
Einzelhandel
17
Retail trade
17
Großbritannien
16
Sales promotion
16
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Article
141
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17
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Aufsatz in Zeitschrift
Ratgeber
Article in journal
148
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29
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29
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13
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English
157
German
1
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Aikin, Kathryn J.
5
Park, Jin Seong
5
Sullivan, Helen W.
5
Fogel, Joshua
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Betts, Kevin R.
3
Limbu, Yam B.
3
Mackert, Michael
3
Ryan, Damian
3
Ball, Jennifer Gerard
2
Berndt, Ernst R.
2
Boudewyns, Vanessa
2
Bratina, Danijel
2
Good, Megan C.
2
Huhmann, Bruce A.
2
Joseph, Mathew
2
Ju, Ilwoo
2
Kalyanaram, Gurumurthy
2
Koku, Paul Sergius
2
Kumar, V.
2
Lee-Wingate, Sooyeon Nikki
2
Liu, Qiang
2
Myers, Susan D.
2
O'Donoghue, Amie C.
2
Palihawadana, Dayananda
2
Park, Timothy A.
2
Perri, Matthew
2
Reid, Leonard N.
2
Spake, Deborah F.
2
Stafford, Marla Royne
2
Williams, Pamela A.
2
Willis, Erin
2
Xie, Ying
2
Abbu, Haroon R.
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Albers, Sönke
1
Ali Shah, Syed Zulfiqar
1
Alperstein, Neil M.
1
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
MacLean Center for Clinical Medical Ethics
1
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Health marketing quarterly
31
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
Journal of marketing research : JMR
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of law & economics
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of pharmaceutical and healthcare marketing
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of public policy & marketing
2
Journal of the Academy of Marketing Science
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
... für Dummies
1
APROMA review
1
Agricultural and Food Economics : AFE
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Applied economics
1
Central European business review : CEBR
1
Cogent business & management
1
Direct marketing : an international journal
1
Economic affairs : journal of the Institute of Economic Affairs
1
European review of agricultural economics : ERAE
1
Frontiers in health policy research
1
Information economics and policy : IEP
1
International journal of business policy and economics
1
International journal of electronic business
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of market research
1
International journal of nonprofit and voluntary sector marketing
1
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ECONIS (ZBW)
158
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1
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
2
Using supervised machine learning methods for RFM segmentatio : a casino direct marketing communication case
Bratina, Danijel
;
Faganel, Armand
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10014315007
Saved in:
3
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
4
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
5
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
6
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
7
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
8
Understanding donor preferences to optimise charity marketing and communications
Ferguson, Kimberley
- In:
International journal of market research
64
(
2022
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012794292
Saved in:
9
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
10
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
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