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~subject:"Augmented reality"
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Augmented reality
Virtuelle Realität
2,398
Virtual reality
2,341
Social Web
629
Social web
629
Consumer behaviour
400
Konsumentenverhalten
400
Virtual organization
380
Virtuelle Organisation
380
Virtual team
293
Virtuelles Team
293
Internet
262
Electronic Commerce
243
E-Learning
236
E-commerce
235
E-learning
232
Theorie
200
Theory
199
Deutschland
145
Germany
145
virtual reality
138
Business network
137
Unternehmensnetzwerk
137
Online-Handel
136
Computerspiel
135
Online retailing
135
Video game
134
Virtual Reality
111
Internet marketing
108
Online-Marketing
108
Beziehungsmarketing
105
Relationship marketing
104
Experiment
96
Arbeitsgruppe
95
Team
95
Tourism
83
Tourismus
83
Digitalisierung
78
Innovation
78
Informationstechnik
77
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10
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140
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Chylinski, Mathew
5
Heller, Jonas
5
Hilken, Tim
4
Javornik, Ana
4
Ruyter, Ko de
4
Baier, Daniel
3
Dieck, M. Claudia tom
3
Jung, Timothy
3
Keeling, Debbie I.
3
Lavoye, Virginie
3
Mahr, Dominik
3
Mero, Joel
3
Moyle, Brent
3
Tarkiainen, Anssi
3
Barhorst, Jennifer Brannon
2
Bec, Alexandra
2
Berman, Barry
2
Bruni, Roberto
2
Caboni, Federica
2
Chung, Namho
2
Cranmer, Eleanor E.
2
Deng, Nianqi
2
Fan, Xiaojun
2
Huang, Tseng-Lung
2
Kadriu, Arbana
2
Keeling, Debbie Isobel
2
Kulkov, Ignat
2
Kumar, Harish
2
Leue, M. Claudia
2
Lim, Weng Marc
2
McLean, Graeme J.
2
Park, Minjung
2
Park, Sangwon
2
Poushneh, Atieh
2
Rejeb, Abderahman
2
Rese, Alexandra
2
Romano, Beatrice
2
Sands, Sean
2
Schaffer, Vikki
2
Scholz, Joachim
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Weltwirtschaftsforum
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Journal of retailing and consumer services
18
Tourism management : research, policies, practice
10
Journal of business research : JBR
9
Business horizons
6
International journal of retail and distribution management
6
Journal of service management
5
Technological forecasting & social change : an international journal
4
International journal of hospitality management
3
Tourism management perspectives : TMP
3
Asia Pacific journal of marketing and logistics
2
Business & information systems engineering
2
European journal of marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information technology & tourism
2
Journal of fashion marketing and management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
The journal of services marketing
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Central European Management Journal
1
Competition, strategy, and innovation : the impact of trends in business and the consumer world
1
Decision analytics journal
1
Digital business
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Entrepreneurship and organizational change : managing innovation and creative capabilities
1
European journal of innovation management
1
Global Trends in Technology Startup Project Development and Management : From Innovation to Startup Creation
1
IIMS journal of management science
1
Integrating new technologies in international business : opportunities and challenges
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of management, economics and social sciences : IJMESS
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Italian journal of marketing : ITJM
1
Journal of electronic commerce research : JECR
1
Journal of engineering and technology management : JET-M
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ECONIS (ZBW)
140
EconStor
2
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71
Influence of augmented reality product display on consumers' product attitudes : a product uncertainty reduction perspective
Sun, Chunhua
;
Fang, Yuan
;
Kong, Meng
;
Chen, Xiayu
;
Liu, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209584
Saved in:
72
Immersive technology : a meta-analysis of augmented/
virtual
reality
applications and their impact on tourism experience
Fan, Xiaojun
;
Jiang, Xinyu
;
Deng, Nianqi
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013271572
Saved in:
73
Integration of Augmented Reality (AR) and
Virtual
Reality
(VR) as marketing communications channels in the hospitality and tourism service sector
Balasubramanian, Kandappan
;
Puvaneswaran Kunasekaran
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 55-79)
.
2022
Persistent link: https://www.econbiz.de/10013280184
Saved in:
74
Retail consumers' behavioral intention to use augmented reality mobile apps in Pakistan
Saleem, Muhammad
;
Suzilawati Kamarudin
;
Shoaib, Haneen …
- In:
Journal of internet commerce
21
(
2022
)
4
,
pp. 497-525
Persistent link: https://www.econbiz.de/10013357228
Saved in:
75
How augmented reality (AR) experience affects purchase intention in sport e-commerce : roles of perceived diagnosticity, psychological distance, and perceived risks
Uhm, Jun-Phil
;
Kim, Sanghoon
;
Do, Chanwook
;
Lee, Hyun-Woo
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013364478
Saved in:
76
Intelligent cathedrals : using augmented reality,
virtual
reality
, and artificial intelligence to provide an intense cultural, historical, and religious visitor experience
Allal-Chérif, Oihab
- In:
Technological forecasting & social change : an …
178
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013349127
Saved in:
77
Augmented reality in retail : a systematic review of research foci and future research agenda
Chen, Ruofei
;
Perry, Patsy
;
Boardman, Rosy
;
McCormick, Helen
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 498-518
Persistent link: https://www.econbiz.de/10013398045
Saved in:
78
Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 537-559
Persistent link: https://www.econbiz.de/10013398065
Saved in:
79
Augmented reality's perceived immersion effect on the customer shopping process : decision-making quality and privacy concerns
Sengupta, Aniket
;
Cao, Lanlan
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 1039-1061
Persistent link: https://www.econbiz.de/10013398151
Saved in:
80
Impact of virtual try-on technology on customer's mental imagery during COVID-19
Rathee, Vijay
;
Kumari, Sarita
- In:
IIMS journal of management science
13
(
2022
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014519088
Saved in:
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