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~subject:"Authors"
~subject:"Creativity"
~subject:"Geschichte"
~subject:"Werbeplanung"
~type_genre:"Article in journal"
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
2
Personalised networks of influence in public relations : strategic resources for achieving successful professional outcomes
Valentini, Chiara
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10003979122
Saved in:
3
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
Saved in:
4
Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10003469680
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