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~subject:"Automotive industry"
~subject:"Brand management"
~type_genre:"Fallstudie"
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Automotive industry
Brand management
Product management
59
Produktmanagement
59
Deutschland
18
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18
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8
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8
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8
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Amasaka, Kakuro
1
Bierwirth, Andreas
1
Brock, Christian
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Gbadamosi, Ayantunji
1
Henneberg, Stephan
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Herbst, Uta
1
Herrmann, Andreas
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Supphellen, Magne
1
Troye, Sigurd V.
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Diversity in European marketing : text and cases
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Journal of business case studies
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
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The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
2
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
3
Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
Saved in:
4
Emotionen in der internationalen Markenkommunikation : das Beispiel der INTERSEROH AG
Stroese, Roland
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 291-304)
.
2009
Persistent link: https://www.econbiz.de/10003786640
Saved in:
5
Markenmanagement der Lufthansa AG : Herausforderungen im internationalen Luftverkehr
Bierwirth, Andreas
;
Brock, Christian
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 305-325)
.
2009
Persistent link: https://www.econbiz.de/10003786642
Saved in:
6
Proposal and validity of the product planning business model "A-POST" : the application of the text mining method to scooter exterior design
Nakamura, Mari
;
Kuniyoshi, Masato
;
Yamaji, Manabu
; …
- In:
Journal of business case studies
4
(
2008
)
9
,
pp. 61-71
Persistent link: https://www.econbiz.de/10003777348
Saved in:
7
Markenmanagement bei produktbegleitenden Dienstleistungen
Voeth, Markus
;
Rentner, Björn
;
Herbst, Uta
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 387-400)
.
2008
Persistent link: https://www.econbiz.de/10003677483
Saved in:
8
Dynamik in der internationalen Produktpolitik von Automobilherstellern
Niederländer, Frank
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001511112
Saved in:
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