//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Automotive industry"
~subject:"Markenartikel"
~type_genre:"Conference paper"
~type_genre:"Interview"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Automotive industry
Markenartikel
Markenimage
72
Brand image
71
Brand management
53
Markenführung
53
Consumer behaviour
50
Konsumentenverhalten
50
Brand
25
Beziehungsmarketing
13
Relationship marketing
13
Advertising effects
10
Werbewirkung
10
Designation of origin
7
Herkunftsbezeichnung
7
Social Web
7
Social web
7
Brand equity
6
Einzelhandel
6
Handelsmarke
6
Retail trade
6
Store brand
6
Brand attitude
5
Brand loyalty
5
Holiday behaviour
5
Marketing management
5
Marketingmanagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
Tourism
5
Tourism marketing
5
Tourismus
5
Tourismusmarketing
5
Urlaubsverhalten
5
Celebrity endorsement
4
Celebrity-Werbung
4
Cognition
4
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer satisfaction
4
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Conference paper
Interview
Article in journal
2,513
Aufsatz in Zeitschrift
2,513
Aufsatz im Buch
169
Book section
169
Graue Literatur
75
Non-commercial literature
75
Hochschulschrift
71
Arbeitspapier
63
Working Paper
63
Thesis
54
Konferenzbeitrag
24
Reprint
23
Case study
16
Fallstudie
16
Collection of articles of several authors
15
Sammelwerk
15
Aufsatzsammlung
12
Konferenzschrift
7
Bibliografie
3
Bibliografie enthalten
3
Bibliography included
3
Festschrift
3
Systematic review
3
Übersichtsarbeit
3
Conference proceedings
2
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
Lehrbuch
2
Mikroform
2
Accompanied by computer file
1
Beispielsammlung
1
Collection of articles written by one author
1
Company information
1
Dissertation u.a. Prüfungsschriften
1
Elektronischer Datenträger als Beilage
1
Firmeninformation
1
Guidebook
1
more ...
less ...
Language
All
English
24
German
2
Author
All
Abratt, Russell
1
Ahmad, Alaeddin Mohammad Khalaf
1
Arsena, Ashley
1
Avramova, Yana R.
1
Aydın, Hatice
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Bruhn, Manfred
1
Dash, Satya Bhushan
1
Dens, Nathalie
1
D’Arco, Mario
1
Fatima, Marsel
1
Fayol-Song, Lingfang
1
Forcheh, Ntonghanwah
1
Fudurić, Morana
1
Gómez-Suárez, Mónica
1
Hai Chung Pham
1
Hart, David
1
Horvat, Sandra
1
Ladhari, Riadh
1
Lajante, Mathieu
1
Loermans, Annemijn C.
1
Marino, Vittoria
1
Maswabi, Tshepo
1
Mazodier, Marc
1
McLeay, Fraser
1
Merunka, Dwight
1
Mookerjee, Amit
1
Nadjat, Hamdani
1
Naidoo, Claire
1
O'Sullivan, Stephen R.
1
Osburg, Victoria-Sophie
1
Pandelaere, Mario
1
Pelsmacker, Patrick de
1
Rasolofoarison, Dina
1
Richards, Barry
1
Russell, Cristel Antonia
1
Schlesinger, Walesska
1
Silvera, David H.
1
Sinapuelas, Ian Clark
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
International journal of advertising : the quarterly review of marketing communications
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
2
Journal of business research : JBR
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Ethics, social responsibility and sustainability in marketing
1
Journal of marketing management : MM
1
Scientific Annals of Economics and Business
1
The globalisation of Chinese business : implications for multinational investors
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
2
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
3
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
4
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
Saved in:
5
Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
Saved in:
6
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
7
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
8
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
9
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
Saved in:
10
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->