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~subject:"Automotive industry"
~subject:"Markenimage"
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Automotive industry
Markenimage
Produktgestaltung
4,773
Product design
4,710
Theorie
1,143
Theory
1,142
Produktentwicklung
871
New product development
817
Innovation
809
Consumer behaviour
592
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576
Innovationsmanagement
572
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567
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323
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321
Produktdifferenzierung
247
Product differentiation
243
Deutschland
242
product design
236
Germany
229
Product quality
223
Produktqualität
219
Qualitätsmanagement
193
Quality management
191
Brand management
182
Produktlebenszyklus
181
Markenführung
180
Product life cycle
177
Marketing management
165
Marketingmanagement
164
Sustainable product
142
Öko-Produkt
142
Kreativität
135
Kfz-Industrie
134
Produktmanagement
132
Creativity
130
Product management
130
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127
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126
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122
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Herrmann, Andreas
10
Landwehr, Jan Rüdiger
7
Albers, Sönke
4
Bauer, Hans H.
4
Blonigen, Bruce A.
4
Heitmann, Mark
4
Knittel, Christopher R.
4
Soderbery, Anson
4
Wiedmann, Klaus-Peter
4
Fujimoto, Takahiro
3
Hanisch, Johannes
3
Homburg, Christian
3
Loch, Christoph H.
3
Luffarelli, Jonathan
3
Orth, Ulrich R.
3
Schmitt, Bernd
3
Townsend, Janell D.
3
Alänge, Sverker
2
Bajaj, Aditi
2
Bellos, Ioannis
2
Bergauer, Markus
2
Bettels, Jannick
2
Bornemann, Torsten
2
Brakus, J. Joško
2
Breitner, Michael H.
2
Brem, Alexander
2
Calabrese, Giuseppe
2
Chahil, Satjiv
2
Chen, Chialin
2
Chitturi, Pallavi
2
Dudenhöffer, Ferdinand
2
Esch, Franz-Rudolf
2
Farnham, Kevin
2
Ferguson, Mark
2
Gerhard, Daniel
2
Golle, Uli
2
Hansen, Per H.
2
Hasija, Sameer
2
Huber, Frank
2
Jiang, Yuwei
2
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Gottfried Wilhelm Leibniz Universität Hannover
2
Ecole Normale Supérieure de Cachan
1
Groupe d'Études et de Recherches Permanent sur l'Industrie et les Salariés de l'Automobile
1
National Bureau of Economic Research
1
Planung-und-Analyse-Symposium <3, 1987, Reinbek>
1
Springer Fachmedien Wiesbaden
1
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
1
Verlag Dr. Kovač
1
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Psychology & marketing
8
International journal of automotive technology and management : IJATM
7
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
7
The journal of brand management : an international journal
6
The journal of product & brand management
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
International journal of product development : IJPD
5
Journal of business research : JBR
5
International journal of production research
4
Journal of marketing
4
Economia e politica industriale
3
Faculty & research / Insead : working paper series
3
International journal of production economics
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research
3
Journal of retailing
3
Benchmarking : an international journal ; BIJ
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft
2
International Journal of Operations & Production Management
2
International journal of industrial organization
2
International journal of technology marketing : IJTMkt
2
Journal of business economics : JBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Omega : the international journal of management science
2
Product research : the art and science behind successful product launches
2
Reihe: Marketing : MAR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Schriftenreihe Studien zum Konsumentenverhalten
2
SpringerLink / Bücher
2
Strategic Direction
2
Strategie und Technik des Automobilmarketing
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Trademarks, brands, and competitiveness
2
AMS review : official publication of the Academy of Marketing Science
1
Actes du GERPISA
1
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ECONIS (ZBW)
251
Other ZBW resources
7
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1
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
2
Redesign of car body by reverse engineering technique using Steinbichler 3D Scanner and Projet 3D printer
Haleem, Abid
;
Javaid, Mohd
;
Goyal, Abhishek
;
Khanam, Tarbiya
- In:
Journal of industrial integration and management : …
7
(
2022
)
2
,
pp. 171-182
Persistent link: https://www.econbiz.de/10013264500
Saved in:
3
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
4
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
Saved in:
5
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
6
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
7
How
product
design
affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
8
Automatic equipment design of intelligent manufacturing flexible production line based on industrial motorized spindle
He, Runqin
- In:
International journal of information systems and supply …
15
(
2022
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014299267
Saved in:
9
Product specific determinants of electronic gadget purchase intention : a case of the purchase behaviour of Indian youth
Kulkarni, Shrinivas
;
James, Leena
- In:
International journal of management practice : IJMP
15
(
2022
)
2
,
pp. 205-234
Persistent link: https://www.econbiz.de/10013093085
Saved in:
10
Examining sustainable packaging designs in the automotive industry : a case study of a luxury car manufacturer
Jones, Augustus
;
Cai, Yingdan
;
Kamasak, Rifat
- In:
Strategies for environmentally responsible supply chain …
,
(pp. 206-227)
.
2024
Persistent link: https://www.econbiz.de/10014532507
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