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~subject:"B-to-B-Marketing"
~type_genre:"Conference paper"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Interview"
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Search: subject:"Customer relationship management"
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B-to-B-Marketing
Kundenmanagement
161
Beziehungsmarketing
159
Relationship marketing
158
Consumer behaviour
74
Konsumentenverhalten
74
Beziehungsmanagement
49
Customer satisfaction
41
Kundenzufriedenheit
41
Electronic Commerce
33
Dienstleistungsqualität
23
Service quality
23
Einzelhandel
22
E-commerce
21
Retail trade
20
Deutschland
19
Bank
18
Brand management
17
Kundenbindung
17
Markenführung
17
Online retailing
17
Online-Handel
17
Vertrauen
16
Internet marketing
15
Online-Marketing
15
Kundenwert
14
Lieferantenmanagement
14
Supplier relationship management
14
Unternehmen
14
Brand image
13
Markenimage
13
Germany
12
Social Web
12
Social web
12
Confidence
11
Qualitätsmanagement
11
Marketingmanagement
10
Brand
9
Business-to-business marketing
9
Kundenorientierung
9
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Conference paper
Dissertation u.a. Prüfungsschriften
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565
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565
Aufsatz im Buch
51
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51
Hochschulschrift
42
Thesis
31
Case study
17
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17
Graue Literatur
17
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17
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13
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9
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9
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4
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4
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4
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4
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4
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English
9
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Naudé, Peter
2
Abosag, Ibrahim
1
Borg, Susanne Wiatr
1
Fleming, Deirdre
1
Grönroos, Christian
1
Hallikas, Jukka
1
Han, Sang-Lin
1
Human, Gert
1
Immonen, Mika
1
Kelliher, Felicity
1
La Rocca, Antonella
1
Leach, Mark P.
1
Liu, Annie H.
1
Lynch, Patrick
1
Moscatelli, Paolo
1
Perna, Andrea
1
Pynnönen, Mikko
1
Shim, Hyeon-sook
1
Snehota, Ivan
1
Sung, Hyung-suk
1
Viio, Paul
1
Young, Louise
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
1
Journal of purchasing and supply management
1
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All
ECONIS (ZBW)
9
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1
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
2
The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
Saved in:
3
Antecedents of system purchasing in B2B services
Immonen, Mika
;
Hallikas, Jukka
;
Pynnönen, Mikko
- In:
Journal of purchasing and supply management
22
(
2016
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10011554808
Saved in:
4
Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin
;
Sung, Hyung-suk
;
Shim, Hyeon-sook
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
Saved in:
5
It ain't over 'til it's over : evaluating reacquisition opportunities in business-to-business markets
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 573-581
Persistent link: https://www.econbiz.de/10010386452
Saved in:
6
Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr
;
Young, Louise
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
Saved in:
7
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
8
Heterogeneity in the quality-satisfaction-loyalty framework
Human, Gert
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 920-928
Persistent link: https://www.econbiz.de/10010410706
Saved in:
9
Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
Saved in:
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