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~subject:"Baby Boomers"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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Baby Boomers
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Management dynamics in the knowledge economy
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Can the vital cycle explain the circular consumer journey? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Jiménez-Zarco, Ana Isabel
;
Mendez-Aparicio, M Dolores
; …
- In:
Journal of historical research in marketing
16
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014514155
Saved in:
2
Know your customers : how generations X and Y perceive mobile payment
Valencia, Sheena
;
Bautista, Reynaldo
;
Jeong, Luz Suplico
- In:
DLSU business & economics review
31
(
2021
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10013472205
Saved in:
3
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
4
Gen Xers : perceived barriers and motivators to fashion renting from the Indian cultural context
Jain, Ritu
;
Gurinder Singh
;
Jain, Sheetal
;
Jain, Kokil
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1128-1145
Persistent link: https://www.econbiz.de/10014389753
Saved in:
5
Becoming a tree when I will be dead? : why not! : Generation X, Y and Z, and innovative green death practices
Nosi, Costanza
;
D'Agostino, Antonella
;
Piccioni, Niccolò
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014371698
Saved in:
6
The impact of utilitarian, social and hedonic values on hotel booking mobile app engagement and loyalty : a comparison of generational cohorts
Vayghan, Saeed
;
Baloglu, Dennis
;
Baloglu, Seyhmus
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1990-2011
Persistent link: https://www.econbiz.de/10014445538
Saved in:
7
Intergenerational learning : a topic of discussion or a reality? : taking a closer look at the academics
Leon, Ramona-Diana
- In:
Management dynamics in the knowledge economy
8
(
2020
)
2/28
,
pp. 111-123
Persistent link: https://www.econbiz.de/10012265239
Saved in:
8
Impact of perceived website cues on purchase experience and e-purchase intention of online apparel buyers
Dua, Pallavi
;
Uddin, S. M. Fatah
- In:
International journal of electronic business : IJEB
17
(
2022
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10013253650
Saved in:
9
How old is your soul? : differences in the impact of eWOM on Generation X and millennials
Ruiz-Equihua, Daniel
;
Casaló, Luis V.
;
Romero, Jaime
- In:
Journal of hospitality and tourism insights
5
(
2022
)
3
,
pp. 553-566
Persistent link: https://www.econbiz.de/10013272798
Saved in:
10
Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic
Wolf, Marianne McGarry
;
Wolf, Mitchell
;
Lecat, Benoit
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10013361908
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