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~subject:"Bank marketing"
~subject:"Consumer behaviour"
~subject:"Implementation"
~subject:"Outsourcing"
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Park, Jeong Eun
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Morgan, Robert M.
2
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1
Chaiy, Seoil
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Dubinsky, Alan J.
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Kim, Molan
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Lee, Sungho
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Yoo, Je Eun
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Journal of business-to-business marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
2
The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Brockman, Beverly K.
;
Park, Jeong Eun
;
Morgan, Robert M.
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 201-219
Persistent link: https://www.econbiz.de/10011763042
Saved in:
3
Frequency of CRM implementation activities : a customer-centric view
Kim, Molan
;
Park, Jeong Eun
;
Dubinsky, Alan J.
;
Chaiy, Seoil
- In:
The journal of services marketing
26
(
2012
)
2
,
pp. 83-93
Persistent link: https://www.econbiz.de/10009568254
Saved in:
4
A negative side of outsourcing marketing functions and market-based learning process
Park, Jeong Eun
;
Lee, Sungho
;
Morgan, Robert M.
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 471-486
Persistent link: https://www.econbiz.de/10009314480
Saved in:
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