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~subject:"Bekleidungsindustrie"
~subject:"Markenartikel"
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Search: subject_exact:"Freizeitbekleidung"
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Bekleidungsindustrie
Markenartikel
Sportbekleidung
57
Sportswear
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Consumer behaviour
18
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18
USA
15
United States
15
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Die Betriebswirtschaft : DBW
1
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
1
International journal of entrepreneurial venturing
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Serie estudios y perspectivas
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of brand management : an international journal
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Estrategia de autoabastecimiento de energía eléctrica en empresas de la cadena de fibras sintéticas ropa deportiva de El Salvador
Alvarado, Jennifer
-
2015
Persistent link: https://www.econbiz.de/10011381105
Saved in:
2
The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
Saved in:
3
Value-co-creation through multichannels distributions : the Nike ID case
Angioni, Enrico
;
Cabiddu, Francesca
;
Di Guardo, Maria Chiara
- In:
Information systems : crossroads for organization, …
,
(pp. 259-266)
.
2012
Persistent link: https://www.econbiz.de/10009577638
Saved in:
4
Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Miloch, Kimberly S.
;
Lee, Jason
;
Kraft, Patrick M.
; …
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 42-57
Persistent link: https://www.econbiz.de/10009491691
Saved in:
5
Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Kim, Chiyoung
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009531613
Saved in:
6
Conscientious brand criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
7
Die praktische Relevanz individualisierbarer Massengüter aus Sicht der Nachfrage
Kreuzer, Michael
;
Kühn, Richard
;
Michel, Stefan
- In:
Die Betriebswirtschaft : DBW
67
(
2007
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10003517888
Saved in:
8
ODLO : passion for sports
Merkel, Claudia
- In:
Markenaufbau und Markenpflege : Grundlagen und Praxis …
,
(pp. 217-231)
.
2005
Persistent link: https://www.econbiz.de/10003598295
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