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~subject:"Beziehungsmarketing"
~subject:"Big event"
~subject:"Event"
~subject:"Leisure industries"
~type_genre:"Aufsatz im Buch"
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Beziehungsmarketing
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Event marketing
366
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Olberding, Julie Cencula
7
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6
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5
Zanger, Cornelia
3
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2
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Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Customer Experience : Forum Dienstleistungsmanagement
6
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
4
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
4
Event tourism in Asian countries : challenges and prospects
3
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
Stand und Perspektiven der Eventforschung
3
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
2
Managing event operations
2
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
2
Tourismusforschung in Nordrhein-Westfalen : Ergebnisse, Projekte, Perspektiven
2
Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
2
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Economics through sports
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Essays in honor of Carl G. Hempel : a tribute on the occasion of his sixty-fifth birthday
1
Event-Marketing : Trends und Entwicklungen
1
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Events und Sport : Stand und Perspektiven der Eventforschung
1
Flagship marketing : concepts and places
1
Global strategic management in the service industry : a perspective of the new era
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovations in services marketing and management : strategies for emerging economies
1
Managing and developing communities, festivals and events
1
Managing consumer services : factory or theater?
1
Mediengeschäftsmodelle der Zukunft
1
Memorable customer experiences : a research anthology
1
New frontiers in hospitality and tourism management in Africa
1
Sport and tourism : 53st congress 2003, Athens, Greece
1
Successful social media and ecommerce strategies in the wine industry
1
The Sage handbook of hospitality management
1
The behavioral enterprise
1
The business of events management
1
The evolution of event tourism : concepts and approaches
1
The global sport economy : contemporary issues
1
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ECONIS (ZBW)
76
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1
Event tourism : prospects and trends
Sharma, Anukrati
;
Arora, Shruti
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 1-8)
.
2022
Persistent link: https://www.econbiz.de/10013479440
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2
Events tourism in the eye of the Covid-19 storm : impacts and implications
Mohanty, Priyakrushna
;
Himanshi
;
Choudhury, Rashmiranjan
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 97-114)
.
2022
Persistent link: https://www.econbiz.de/10013479498
Saved in:
3
Business tourism and economic impacts : evidence from the Malaysian business events industry
Kumar, Jeetesh
;
Kashif Hussain
- In:
Event tourism in Asian countries : challenges and prospects
,
(pp. 115-137)
.
2022
Persistent link: https://www.econbiz.de/10013479509
Saved in:
4
The role of experiences in driving strategy in the 21st Century
Barry, Holly
;
Fenton, Pio
;
Leahy, Rose
- In:
Global strategic management in the service industry : a …
,
(pp. 175-188)
.
2022
Persistent link: https://www.econbiz.de/10014276928
Saved in:
5
A holistic approach to event portfolios towards achieving strategic leveraging objectives : the case of Cape Town in South Africa
Hemmonsbey, Janice
;
Tichaawa, Tembi Maloney
- In:
New frontiers in hospitality and tourism management in …
,
(pp. 73-87)
.
2021
Persistent link: https://www.econbiz.de/10012612832
Saved in:
6
Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience
Helleu, Boris
- In:
The global sport economy : contemporary issues
,
(pp. 71-88)
.
2019
Persistent link: https://www.econbiz.de/10012135156
Saved in:
7
Special events with a social mission
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 3-9)
.
2017
Persistent link: https://www.econbiz.de/10011567450
Saved in:
8
Events in the era of social enterprise
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 10-18)
.
2017
Persistent link: https://www.econbiz.de/10011567543
Saved in:
9
Successful start-up of a special event : laying the groundwork with market research and brand development
Olberding, Douglas
;
Jisha, Jay
- In:
Social enterprise and special events : market-based …
,
(pp. 19-34)
.
2017
Persistent link: https://www.econbiz.de/10011567638
Saved in:
10
Promoting events through cause marketing, social media, and "gamification"
Dillon, Katie
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 37-51)
.
2017
Persistent link: https://www.econbiz.de/10011567657
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