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~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Dienstleistungssektor"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Beziehungsmarketing
Deutschland
Dienstleistungssektor
Konsumentenverhalten
Customer integration
3,829
Kundenintegration
3,815
Relationship marketing
1,395
Betriebliche Wertschöpfung
966
Value creation
966
Innovationsmanagement
932
Innovation management
927
Consumer behaviour
877
Social Web
833
Social web
833
Innovation
775
Produktentwicklung
598
New product development
574
Brand management
340
Internet marketing
340
Markenführung
340
Online-Marketing
340
Dienstleistungsqualität
330
Service quality
330
Value co-creation
306
Service-Dominant Logic
301
Service-dominant logic
301
Kundenwert
299
Customer satisfaction
298
Kundenzufriedenheit
298
Customer value
297
Lieferantenmanagement
260
Supplier relationship management
260
Co-creation
249
Dienstleistung
200
Brand image
183
Markenimage
183
Germany
180
Services
178
Viral marketing
174
Virales Marketing
174
value co-creation
161
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977
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199
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1,569
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228
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100
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53
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26
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8
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1
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1
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1
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1,619
German
256
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Hollebeek, Linda D.
26
Brodie, Roderick J.
12
Büttgen, Marion
12
Herstatt, Cornelius
12
Piller, Frank T.
12
Conduit, Jodie
11
Füller, Johann
11
Reichwald, Ralf
11
Bruhn, Manfred
9
Kumar, V.
9
Hippel, Eric von
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Edvardsson, Bo
7
Hajli, Nick
7
Harrigan, Paul
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Schreier, Martin
7
Witell, Lars
7
Busser, James A.
6
Carrubbo, Luca
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Le Nguyen Hau
6
Loureiro, Sandra Maria Correia
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Walcher, Dominik
6
Bretschneider, Ulrich
5
Calder, Bobby J.
5
Carbonell, Pilar
5
Carlson, Jamie
5
Cossío-Silva, Francisco-José
5
Fuchs, Christoph
5
Gligor, David
5
Hadwich, Karsten
5
Ihl, Christoph
5
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Technische Universität Berlin
2
Technische Universität Braunschweig
2
Books on Demand GmbH <Norderstedt>
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1
Dr. Rainer Hampp <Firma>
1
Evangelische Akademie Loccum
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Freie Universität Berlin
1
Förderverein des Centers for Digital Technology and Management e.V.
1
International Conference on Services Management <North Cyprus)>
1
Panepistēmio Kypru / Department of Economics
1
Salzburg Research Forschungsgesellschaft
1
Springer Gabler <Firma>
1
Swisscom
1
Technische Universität / Professur für Betriebswirtschaftslehre, Brau- und Lebensmittelindustrie
1
Technische Universität Dresden
1
Universität Duisburg-Essen
1
Universität Stuttgart
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Workshop Dienstleistungsmarketing <19., 2016, Stuttgart-Hohenheim>
1
Zukunftsforum Innovationsfähigkeit <2, 2009, Berlin>
1
ayway media GmbH
1
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Published in...
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Journal of business research : JBR
94
Journal of retailing and consumer services
67
Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of services marketing
36
Journal of service management
33
SpringerLink / Bücher
26
The service industries journal
25
International journal of hospitality management
24
Journal of strategic marketing
19
The journal of business & industrial marketing
18
Service business
17
Journal of marketing management : MM
16
Journal of service research : JSR
16
The journal of product & brand management
16
Customer engagement : contemporary issues and challenges
14
Journal of the Academy of Marketing Science
14
Journal of marketing
13
Technological forecasting & social change : an international journal
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of innovation management
12
Journal of service theory and practice : JSTP
12
Marketing intelligence & planning
12
Tourism management : research, policies, practice
12
Handbook of research on customer engagement
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of service research
11
Research
11
Services marketing quarterly
11
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
10
International journal of contemporary hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Kundenintegration : Forum Dienstleistungsmanagement
9
The journal of brand management : an international journal
9
Business horizons
8
European journal of marketing
8
International journal of consumer studies
8
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All
ECONIS (ZBW)
1,868
BASE
1
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81
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90
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81
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
82
Connecting the customer to the supply chain : proposition of a conceptual framework
Marty, Justine
;
Ageron, Blandine
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10014513931
Saved in:
83
Can customer participation promote supplier green innovation in the social media environment? : the mediating role of green dynamic capability and the moderating role of social med...
Sun, Jianxin
;
Ma, Baolong
;
Zhao, Li
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014514690
Saved in:
84
Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.
;
Lorenz, Melanie P.
;
Roy, Douglas
; …
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
Saved in:
85
Transforming health-care service through consumer co-creation : directions for service design
Carlini, Joan
;
Muir, Rachel
;
McLaren-Kennedy, Annette
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10014515638
Saved in:
86
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
87
Can co-creating in CSR initiatives influence loyal customers? : evidence from the banking industry
Kumar, T. Praveen
;
Basavaraj, Santosh
;
Soundarapandiyan, K.
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 180-195
Persistent link: https://www.econbiz.de/10014465150
Saved in:
88
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
89
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
90
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
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