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~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~type_genre:"Accompanied by computer file"
~type_genre:"Fallstudie"
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Beziehungsmarketing
Konsumentenverhalten
Marketing management
Customer integration
123
Kundenintegration
123
Innovationsmanagement
36
Innovation management
35
Deutschland
30
Germany
30
Innovation
20
Produktentwicklung
18
New product development
16
Social Web
16
Social web
16
Relationship marketing
15
Betriebliche Wertschöpfung
9
Brand management
9
Markenführung
9
Value creation
9
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7
Dienstleistungsinnovation
6
Dienstleistungsmanagement
6
Erfolgsfaktor
6
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6
Product design
6
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6
Service innovation
6
Service management
6
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6
USA
6
United States
6
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5
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5
Kommunale Dienstleistung
5
Kundenorientierung
5
Lieferantenmanagement
5
Local public services
5
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5
Marketingmanagement
5
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5
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5
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Accompanied by computer file
Fallstudie
Article in journal
1,293
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1,293
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184
Book section
184
Hochschulschrift
67
Thesis
46
Graue Literatur
36
Non-commercial literature
36
Collection of articles of several authors
35
Sammelwerk
35
Aufsatzsammlung
26
Case study
20
Arbeitspapier
19
Working Paper
19
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9
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9
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6
Ratgeber
6
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4
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4
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4
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3
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3
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2
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2
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2
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2
Bericht
1
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1
Bibliography included
1
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1
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1
Festschrift
1
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1
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14
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8
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Carù, Antonella
2
Ihl, Christoph
2
Piller, Frank T.
2
Reichwald, Ralf
2
Seifert, Sascha
2
Steinhoff, Fee
2
Altinay, Levent
1
Anderson, Alistair R.
1
Baglieri, Enzo
1
Bajde, Domen
1
Bajde, Jernej
1
Borghini, Stefania
1
Breuer, Henning
1
Christiansen, John K.
1
Cook, Scott
1
Fetscherin, Marc
1
Gaddefors, Johan
1
Healy, Jason C.
1
Jüngst, Johannes
1
Kos Koklic, Mateja
1
Kracklauer, Alexander
1
Kracklauer, Alexander H.
1
Lang, Guido
1
Lattemann, Christoph
1
Lefèvre, Anne Sofie
1
Maisch, Bettina
1
McDonagh, Pierre
1
Nenonen, Suvi
1
Poudel, Surya
1
Prandelli, Emanuela
1
Siltaloppi, Jaakko
1
Tollin, Karin
1
Varnes, Claus J.
1
Verona, Gianmario
1
Vom Hofe, Renate
1
Wolf, Astrid S.
1
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1
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Universität Stuttgart
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Strategic market creation : a new perspective on marketing and innovation management
3
Berichte aus der Betriebswirtschaft
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Customer relations
1
Gabler-Lehrbuch
1
HMD : Praxis der Wirtschaftsinformatik
1
Harvard business review : HBR
1
International journal of quality and service sciences
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Lehrbuch
1
Management - Business for professionals
1
Schriftenreihe zu Arbeitswissenschaft und Technologiemanagement
1
Strategy and communication for innovation
1
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ECONIS (ZBW)
21
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1
Enhancing customer experience in the service industry : a global perspective
Altinay, Levent
(
ed.
);
Poudel, Surya
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011419571
Saved in:
2
Reifegradmodell zur digitalen Kundeninteraktion im Internet
Jüngst, Johannes
-
2016
Persistent link: https://www.econbiz.de/10011550237
Saved in:
3
Back to consumption and production? : prosumers negotiating the WMG lockdown on YouTube
Bajde, Domen
;
Kos Koklic, Mateja
;
Bajde, Jernej
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 297-306
Persistent link: https://www.econbiz.de/10011477082
Saved in:
4
Customer value creation behavior
Yi, Youjae
-
2014
Persistent link: https://www.econbiz.de/10010350122
Saved in:
5
Managing consumer services : factory or theater?
Baglieri, Enzo
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010476951
Saved in:
6
Role configurations in the service provision process : empirical insights into co-creation of value
Siltaloppi, Jaakko
;
Nenonen, Suvi
- In:
International journal of quality and service sciences
5
(
2013
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10009768460
Saved in:
7
Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.
;
McDonagh, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
Saved in:
8
User-centered radical innovation at Telekom Innovation Laboratories : tools and methods to generate new propositions for mobile payment
Steinhoff, Fee
;
Breuer, Henning
- In:
Strategy and communication for innovation
,
(pp. 381-395)
.
2013
Persistent link: https://www.econbiz.de/10010246315
Saved in:
9
Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook
Maisch, Bettina
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009520696
Saved in:
10
Involvement as market creation : a new way to consider customer relations
Gaddefors, Johan
;
Anderson, Alistair R.
- In:
Customer relations
,
(pp. 143-150)
.
2011
Persistent link: https://www.econbiz.de/10008988067
Saved in:
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