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~subject:"Beziehungsmarketing"
~subject:"Kundenbindungsprogramm"
~type:"article"
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Search: ("Rabatt") AND NOT isPartOf:Wirtschaftsdienst
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Beziehungsmarketing
Kundenbindungsprogramm
Rabatt
612
Rebate
590
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220
Theory
220
Preismanagement
207
Pricing strategy
207
Consumer behaviour
152
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152
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91
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91
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89
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88
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73
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42
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Elhauge, Einer
2
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1
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1
Antil, John H.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of retailing and consumer services
7
Journal of retailing
5
International journal of industrial organization
4
Journal of marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Betriebs-Berater : BB
2
International journal of production economics
2
Journal of competition law & economics
2
Journal of promotion management : JPM
2
Journal of revenue and pricing management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science
2
American business law journal : the official publication of the American Business Law Association
1
American business review
1
American economic journal : a journal of the American Economic Association
1
Annals of tourism research : ATR ; a social sciences journal
1
Applied economics
1
Behavioral operations management in social networks
1
British journal of management : BJM
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Demand Chain Management : eine experimentelle Studie
1
Die Bank
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Handelsforschung
1
Information economics and policy : IEP
1
Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of production research
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economic theory and econometrics : journal of The Korean Econometric Society
1
Journal of economics & business
1
Journal of hospitality marketing & management
1
Journal of the Academy of Marketing Science
1
Kundenorientierung im Touristikmanagement
1
Manufacturing & service operations management : M & SOM
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
79
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
Optimal distribution strategy of coupons on e-commerce platforms : sufficient or scarce?
Hu, Li
;
Zhang, Mengwei
;
Wen, Xin
- In:
International journal of production economics
266
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014440082
Saved in:
3
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
4
Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Guo, Liang
- In:
Marketing science
42
(
2023
)
3
,
pp. 614-633
Persistent link: https://www.econbiz.de/10014317449
Saved in:
5
Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science
42
(
2023
)
4
,
pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
Saved in:
6
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
7
Can coupons counteract strategic consumer behavior?
Hermel, Dror
;
Mantin, Benny
;
Aviv, Yossi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
Saved in:
8
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
9
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
10
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
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