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~subject:"Beziehungsmarketing"
~subject:"Mediennutzung"
~type_genre:"Book section"
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Beziehungsmarketing
Mediennutzung
Digital media
209
Digitale Medien
208
Marketing management
21
Marketingmanagement
21
Deutschland
19
Germany
19
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19
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19
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18
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18
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17
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Capriello, Antonella
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Kleinemeier, Michael
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Riboldazzi, Sabina
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Baye, Michael R.
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Brenner, Walter
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De los Santos, Babur
1
Diego, Patricia
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How to succeed in the digital age : strategies from 17 top managers
7
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
2
Strategic corporate communication in the digital age
2
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Economic analysis of the digital economy
1
Handbook of media economics ; Volume 1A
1
Information systems and management in media and entertainment industries
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Verbraucherresilienz : Risikofaktoren, Vulnerabilitäten und Interventionen
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ECONIS (ZBW)
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1
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
3
Digitaler Stress
Riedl, René
- In:
Verbraucherresilienz : Risikofaktoren, …
,
(pp. 39-51)
.
2023
Persistent link: https://www.econbiz.de/10014423687
Saved in:
4
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
5
Role of parents in making children's use of media screen time more worthwhile
Rahman, Saif-Ur
;
Farzana, Sumaia
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 283-310)
.
2020
Persistent link: https://www.econbiz.de/10012521568
Saved in:
6
Die Metamedienmaschine: Kommunikation im digitalen Zeitalter
Engelke, Lutz
;
Osswald, Anja
- In:
CSR und Digitalisierung : der digitale Wandel als …
,
(pp. 961-973)
.
2017
Persistent link: https://www.econbiz.de/10011732210
Saved in:
7
Recent developments in mass media : digitization and multitasking
Wilbur, Kenneth C.
-
2016
Persistent link: https://www.econbiz.de/10011419949
Saved in:
8
Multi-screen viewing and contents : understanding connected TV
Diego, Patricia
;
Etayo, Cristina
;
Guerrero, Enrique
- In:
Information systems and management in media and …
,
(pp. 25-46)
.
2016
Persistent link: https://www.econbiz.de/10011627259
Saved in:
9
Digitale Medien : wie das Internet Kundenkommunikation und künftige Marktumfelder verändert
Lembke, Gerald
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 93-100)
.
2015
Persistent link: https://www.econbiz.de/10011305271
Saved in:
10
Searching for physical and digital media : the evolution of platforms for finding books
Baye, Michael R.
;
De los Santos, Babur
;
Wildenbeest, …
- In:
Economic analysis of the digital economy
,
(pp. 137-165)
.
2015
Persistent link: https://www.econbiz.de/10010529432
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