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~subject:"Beziehungsmarketing"
~subject:"Sales promotion"
~subject:"Video game industry"
~type_genre:"Collection of articles written by one author"
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Beziehungsmarketing
Sales promotion
Video game industry
Promotional materials
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Werbemittel
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Computerspiel
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Hanner, Nicolai
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Königsfeld, Jerome Alexander
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Technische Universität Berlin
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Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai
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2017
Persistent link: https://www.econbiz.de/10011720335
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Essays on sales promotion management in retailing
Königsfeld, Jerome Alexander
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2015
Persistent link: https://www.econbiz.de/10011750308
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