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~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Wörterbuch"
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Search: subject_exact:"Messe"
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Beziehungsmarketing
Messe
148
Trade fair
143
Messebeteiligung
24
Trade fair participation
24
Deutschland
19
Germany
18
Marketingmanagement
17
Marketing management
16
B-to-B-Marketing
15
Business-to-business marketing
15
Lieferantenmanagement
15
Supplier relationship management
15
Trade fairs
13
Consumer behaviour
11
Konsumentenverhalten
11
Veranstaltungswirtschaft
11
Event sector
10
Relationship marketing
10
USA
10
United States
10
Firm performance
9
Trade show
9
Unternehmenserfolg
9
Welt
9
World
9
Business network
8
Knowledge transfer
8
Trade shows
8
Unternehmensnetzwerk
8
Wissenstransfer
8
trade fairs
8
Exhibition
7
Außenwirtschaftsförderung
6
Globalisierung
6
Globalization
6
Innovation
6
Performance measurement
6
Performance-Messung
6
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Article in journal
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10
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2
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2
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English
10
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Farhangmehr, Minoo
2
Simões, Cláudia
2
Balaji, M. S.
1
Bettis-Outland, Harriette
1
Boyd, D. Eric
1
Brown, Brian P.
1
Eves, Anita
1
Fu, Xiaoxiao
1
Gopalakrishna, Srinath
1
Gȩbarowski, Marcin
1
Jha, Subhash
1
Kim, Yeong Gug
1
Lawrence, Justin M.
1
Malthouse, Edward C.
1
Mohan, Mayoor
1
Ranjan, Kumar Rakesh
1
Reina Paz, María Dolores
1
Rodriguez Oromendía, Ainhoa
1
Rufín, Ramón
1
Sarmento, Maria
1
Sarmento, Maria Lurdes
1
Sharma, Arun
1
Siemieniako, Dariusz
1
Suh, Bo Won
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Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of business & industrial marketing
2
International Journal of Hospitality and Event Management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
10
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1
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
2
An experience-attachment-loyalty model for exhibition attendees : the mediation effect of exhibition attachment
Fu, Xiaoxiao
- In:
International Journal of Hospitality and Event Management
2
(
2019
)
2
,
pp. 109-134
Persistent link: https://www.econbiz.de/10012514991
Saved in:
3
Effect of service-related resources on employee and customer outcomes in trade shows
Jha, Subhash
;
Balaji, M. S.
;
Ranjan, Kumar Rakesh
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011990721
Saved in:
4
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
5
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
Gȩbarowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
6
A relationship marketing perspective to trade fairs : insights from participants
Sarmento, Maria Lurdes
;
Farhangmehr, Minoo
;
Simões, …
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 584-593
Persistent link: https://www.econbiz.de/10011339848
Saved in:
7
Research note: relationship versus transactional marketing in travel and tourism trade shows
Rodriguez Oromendía, Ainhoa
;
Reina Paz, María Dolores
; …
- In:
Tourism economics : the business and finance of tourism …
21
(
2015
)
2
,
pp. 427-434
Persistent link: https://www.econbiz.de/10011296954
Saved in:
8
Applying a relationship marketing perspective to B2B trade fairs : the role of socialization episodes
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 131-141
Persistent link: https://www.econbiz.de/10010481956
Saved in:
9
Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
Saved in:
10
The relationship between food-related personality traits, satisfaction, and loyalty among visitors attending food events and festivals
Kim, Yeong Gug
;
Suh, Bo Won
;
Eves, Anita
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 216-226
Persistent link: https://www.econbiz.de/10003971029
Saved in:
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