//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Big event"
~subject:"Event"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Erlebniswelten-Inszenierung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Big event
Event
Konsumentenverhalten
Event marketing
1,267
Event-Marketing
1,267
Consumer behaviour
282
Deutschland
231
Germany
230
Sportveranstaltung
171
Sport event
164
Großveranstaltung
160
Brand management
151
Markenführung
151
Tourism industry
125
Tourismuswirtschaft
125
Tourismus
124
Beziehungsmarketing
114
Tourism
114
Relationship marketing
113
Veranstaltung
111
Tourism marketing
102
Tourismusmarketing
102
Marketing management
90
Marketingmanagement
90
Customer satisfaction
88
Kundenzufriedenheit
88
Holiday behaviour
86
Urlaubsverhalten
86
Theory
78
Theorie
77
Markenimage
74
Brand image
73
USA
73
United States
72
Sponsoring
68
Sponsorship
68
Emotion
64
Freizeitwirtschaft
61
Leisure industries
61
Sport
60
more ...
less ...
Online availability
All
Undetermined
187
Free
41
Type of publication
All
Article
364
Book / Working Paper
103
Journal
1
Type of publication (narrower categories)
All
Article in journal
286
Aufsatz in Zeitschrift
286
Aufsatz im Buch
80
Book section
80
Collection of articles of several authors
21
Sammelwerk
21
Hochschulschrift
17
Aufsatzsammlung
16
Case study
14
Fallstudie
14
Thesis
14
Graue Literatur
13
Non-commercial literature
13
Konferenzschrift
8
Arbeitspapier
7
Working Paper
7
Conference proceedings
5
Lehrbuch
3
Textbook
3
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Reprint
2
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Guidebook
1
Konferenzbeitrag
1
Ratgeber
1
Systematic review
1
Umfrage
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
369
German
98
French
3
Danish
1
Norwegian
1
Chinese
1
Author
All
Drengner, Jan
7
Fairley, Sheranne
7
Jahn, Steffen
7
Olberding, Julie Cencula
7
Zanger, Cornelia
7
Schmitt, Bernd
6
Taheri, Babak
6
Scheinbaum, Angeline Close
5
Bauer, Hans H.
4
Nosko, Chris
4
Sorensen, Alan T.
4
Van Niekerk, Mathilda
4
Brakus, J. Joško
3
Carlson, Jamie
3
Cui, Yao
3
Duenyas, Izak
3
Eisermann, Uwe
3
Ermer, Beatrice
3
Kaiser, Sebastian
3
Kirchgeorg, Manfred
3
Krishen, Anjala S.
3
Lee, Woojin
3
Leenders, Mark A. A. M.
3
Mortimer, Julie Holland
3
O'Brien, Danny
3
Sahin, Ozge
3
Wong, IpKin Anthony
3
Zarantonello, Lia
3
Ai, Chi-Han
2
Aitken, Rob
2
Alexandris, Kostas
2
Armbrecht, John
2
Beech, John
2
Bekmeier-Feuerhahn, Sigrid
2
Benkenstein, Martin
2
Boo, Soyoung
2
Bourgeon-Renault, Dominique
2
Brittner-Widmann, Anja
2
Bruhn, Manfred
2
Busser, James A.
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Dänemark / Erhvervs- og Byggestyrelsen
1
Edward Elgar Publishing
1
Katholische Akademie der Erzdiözese Freiburg
1
Springer-Verlag GmbH
1
Technische Universität Chemnitz
1
Technische Universität Chemnitz / Lehrstuhl Marketing und Handelsbetriebslehre
1
Uni-Edition GmbH
1
Wissenschaftliche Konferenz Eventforschung <2, 2010, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
Wuppertal Institut für Klima, Umwelt, Energie
1
Zukunftsinstitut
1
more ...
less ...
Published in...
All
International journal of event and festival management
18
Tourism management : research, policies, practice
15
Journal of travel and tourism marketing
14
Journal of business research : JBR
11
SpringerLink / Bücher
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of retailing and consumer services
10
Tourism management perspectives : TMP
10
International journal of contemporary hospitality management
9
International journal of hospitality management
9
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Journal of hospitality marketing & management
8
Customer Experience : Forum Dienstleistungsmanagement
7
Sport management review
7
International journal of sport management and marketing : IJSMM
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
The journal of brand management : an international journal
5
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
4
European Sport management quarterly : ESMQ
4
Journal of advertising research
4
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
3
Event tourism in Asian countries : challenges and prospects
3
International journal of arts management
3
International journal of retail & distribution management
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Markenkommunikation und Beziehungsmarketing
3
Scandinavian journal of hospitality and tourism
3
Stand und Perspektiven der Eventforschung
3
Asia Pacific journal of marketing and logistics
2
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
Handbook on brand and experience management
2
more ...
less ...
Source
All
ECONIS (ZBW)
468
Showing
1
-
10
of
468
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Lindberg, Frank
;
Larsson Mossberg, Lena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
5/6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10014299339
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
6
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
7
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
8
Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Ingrassia, Marzia
;
Altamore, Luca
;
Bacarella, Simona
; …
- In:
Journal of international food & agribusiness marketing
34
(
2022
)
2
,
pp. 144-175
Persistent link: https://www.econbiz.de/10013357364
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
Experiential marketing and Islamic branding : a new perspective on college decision in Islamic higher education
Ambarwati, Rita
;
Sari, Dewi Komala
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 745-776
Persistent link: https://www.econbiz.de/10014520462
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->