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Journal of marketing theory and practice
33
Journal of marketing theory and practice : JMTP
22
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ECONIS (ZBW)
55
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Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
Saved in:
2
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
3
Eric is bad, but Erica is worse : greater negativity bias toward female brands
Ozcan, Timucin
;
Hair, Michael
;
Hattat, Ahmet M.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 300-315
Persistent link: https://www.econbiz.de/10014299428
Saved in:
4
The effects of dual branding rumors on consumers’ national and store brand evaluations
Cascio, Allyn
;
Waites, Stacie F.
;
Moore, Robert
;
Moore, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014301290
Saved in:
5
Bringing theory to practice : examining the role of pay for performance, intrinsic motivation, and culture on sales agent tenure
Conde, Richard
;
Prybutok, Victor
;
Thompson, Kenneth N.
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 374-393
Persistent link: https://www.econbiz.de/10013358784
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6
Salesperson socialization to the consumption of organizationally provided support services : differences between high- and low-performing salespeople
Stan, Simona
;
Arnold, Todd J.
;
McAmis, Gregory T.
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10012607651
Saved in:
7
The state of selling & sales management research : a review and future research agenda
Rapp, Adam
;
Beeler, Lisa
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012483499
Saved in:
8
Why are industrial firms high or low brand sensitive? : an empirical investigation
Sharma, Priyanka
;
Sengupta, Raghu Nandan
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10012181636
Saved in:
9
Brands we love to hate : differences in perceived versus observed driver behaviors
Story, John
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 242-255
Persistent link: https://www.econbiz.de/10012483458
Saved in:
10
Confronting the customer-engagement paradox in sales leader succession
Lemken, Russell K.
;
Rowe, William J.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 286-300
Persistent link: https://www.econbiz.de/10012483466
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