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Brand
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Kumar, Archana
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Kim, Youn-kyung
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Beckman, Eric
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Lee, Hyun-joo
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Lim, Heejin
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin
;
Kumar, Archana
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
Saved in:
2
The impact of brand experience on downtown success
Beckman, Eric
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
Saved in:
3
Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana
;
Lee, Hyun-joo
;
Kim, Youn-kyung
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
Saved in:
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