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~subject:"Brand image"
~subject:"Cocoa"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.
;
Zbib, Imad J.
;
Sikander, Arif
; …
- In:
EuroMed journal of business
7
(
2012
)
2
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
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2
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
Saved in:
3
The sweet taste of information : a study of the demand for new brands in the UK confectionery industry
Snell, Andy
- In:
Applied economics
20
(
1988
)
8
,
pp. 1041-1055
Persistent link: https://www.econbiz.de/10001050101
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