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~subject:"Brand image"
~subject:"Customer service"
~subject:"Germany"
~type_genre:"Book section"
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Search: subject_exact:"Customer retention"
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Brand image
Customer service
Germany
Customer retention
133
Kundenbindung
133
Beziehungsmarketing
39
Relationship marketing
39
Consumer behaviour
18
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18
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18
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18
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15
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15
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10
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Ardyan, Elia
1
Aryanto, Vincent Didiek Wiet
1
Billen, Peter
1
Briskorn, Nico
1
Danzmayr, Jürgen
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
2
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Bridging the gap between advertising academia and practice
1
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1
Conference proceedings trends in business communication 2016
1
Cruise business development : safety, product design and human capital
1
Driving innovation and business success in the digital economy
1
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1
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1
Marketing und Innovation in disruptiven Zeiten
1
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
1
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
1
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1
Strong brands, strong relationships
1
Trends im Firmenkundengeschäft in Kreditinstituten
1
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1
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ECONIS (ZBW)
19
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Begeisterungseigenschaften in der Unternehmensberatung und deren Wirkung auf die Kundenloyalität
Raff, Tilmann
;
Billen, Peter
;
Seitz, Nadine
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10013555051
Saved in:
2
Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep
- In:
Strategies and tools for managing connected consumers
,
(pp. 46-69)
.
2020
Persistent link: https://www.econbiz.de/10012106733
Saved in:
3
Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
Saved in:
4
The impact of web design on brand perception an example : the multi-utility brand IKB
Griessner, Barbara
- In:
Conference proceedings trends in business communication 2016
,
(pp. 125-132)
.
2017
Persistent link: https://www.econbiz.de/10011620164
Saved in:
5
The importance of electronics news brand trust : the case of online newspapers in Indonesia
Ardyan, Elia
;
Aryanto, Vincent Didiek Wiet
- In:
Driving innovation and business success in the digital …
,
(pp. 99-118)
.
2017
Persistent link: https://www.econbiz.de/10011606461
Saved in:
6
Customer Engagement durch KMU-Loyalitätsprogramme? : eine Status-Quo-Analyse am Beispiel der Weinwirtschaft
Heimers, Regine
;
Rüger-Muck, Edith
;
Theuvsen, Ludwig
- In:
Kundenintegration & Customer Empowerment
,
(pp. 67-78)
.
2017
Persistent link: https://www.econbiz.de/10011706699
Saved in:
7
Creating loyal customers : threee generations of cruise travellers
Wiscombe, Caroline Ann
- In:
Cruise business development : safety, product design …
,
(pp. 175-189)
.
2016
Persistent link: https://www.econbiz.de/10011474264
Saved in:
8
Corporate Social Responsibility in Energieversorgungsunternehmen : Chancen und Herausforderungen zwischen sozialer Verantwortung, Unternehmenskommunikation und ökonomischer Betrach...
Wallikewitz, Daniela
;
Schymczyk, David
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 209-225)
.
2015
Persistent link: https://www.econbiz.de/10011290666
Saved in:
9
VfL Wolfsburg : Nachhaltigkeit als Markenkern eines Fußballclubs
Briskorn, Nico
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 115-130)
.
2015
Persistent link: https://www.econbiz.de/10011290682
Saved in:
10
Success factors for the implementation of an intended brand personality : conceptual framework and insights from the Swiss lurxury industry
Hoyer, Wayne D.
;
Krohmer, Harley
;
Lobschat, Lara
- In:
Strong brands, strong relationships
,
(pp. 330-342)
.
2015
Persistent link: https://www.econbiz.de/10011316653
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