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~subject:"Brand image"
~subject:"Internationales Marketing"
~type_genre:"Conference paper"
~type_genre:"Sammlung"
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Brand image
Internationales Marketing
Marketing management
101
Marketingmanagement
101
Consumer behaviour
26
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26
Internet marketing
14
Online-Marketing
14
Beziehungsmarketing
13
Marketing
13
Relationship marketing
13
Brand management
12
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12
Marketing theory
10
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10
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10
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10
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Sheth, Jagdish N.
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Wind, Yoram
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Aiello, Gaetano
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Egger, Marc
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Fudurić, Morana
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Horvat, Sandra
1
Jain, Arun K.
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Jewell, Robert D.
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Ko, Eunju
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Lee, Chang Han
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Meffert, Heribert
1
Phan, Michel Cao Tuan
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Pontiggia, Andrea
1
Reibstein, David J.
1
Retno, S. L.
1
Saenger, Christina
1
Tanchoux, Philippe
1
Tikkanen, Henrikki
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Varga, Ákos
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Vescovi, Tiziano
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Journal of business research : JBR
2
Legends in marketing
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
The globalisation of Chinese business : implications for multinational investors
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
10
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1
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
2
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
3
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
4
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
Saved in:
5
Extraktion imagediagnostischer Informationen aus nutzergenerierten Inhalten
Egger, Marc
-
2017
Persistent link: https://www.econbiz.de/10011731076
Saved in:
6
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
7
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
8
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
9
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
10
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
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