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~subject:"Brand image"
~subject:"Luxury goods"
~subject:"Personality psychology"
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Search: subject_exact:"Kaufmotivforschung"
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Brand image
Luxury goods
Personality psychology
Consumer motivation
338
Kaufmotiv
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61
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2
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2
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2
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2
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1
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1
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Journal of retailing and consumer services
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Brand management in emerging markets : theories and practice
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Handbook of research on new challenges and global outlooks in financial risk management
1
Handbook of research on retailer-consumer relationship development
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
International journal of sport management and marketing : IJSMM
1
International marketing in rapidly changing environments
1
International marketing review
1
JRC
1
JRC science for policy report
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ECONIS (ZBW)
76
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1
Empirical testing of consumers' perceptions of differences in package and product version of seemingly identical branded food products : results of an online experiment in ten Euro...
Solano-Hermosilla, Gloria
;
Barreiro-Hurlé, Jesús
; …
-
Europäische Kommission / Gemeinsame Forschungsstelle
-
2023
Persistent link: https://www.econbiz.de/10014420599
Saved in:
2
What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming
;
Yen, Chiahui
;
Chou, Szu-Yu
;
Lo, Wen-Wan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2983-3007
Persistent link: https://www.econbiz.de/10014486564
Saved in:
3
Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario
Pant, Ravinder
;
Negi, Antriksha
;
Kishor, Nawal
- In:
International journal of management practice : IJMP
16
(
2023
)
3
,
pp. 319-342
Persistent link: https://www.econbiz.de/10014315874
Saved in:
4
"I like to buy pre-owned luxury fashion products" : understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers
Aycock, Murphy
;
Cho, Eunjoo
;
Kim, Kyuree
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 327-349
Persistent link: https://www.econbiz.de/10014291567
Saved in:
5
Effects of multisensory cues, self-enhancing imagery and self goal-achievement emotion on purchase intention
Choi, Nak Hwan
;
Qiao, Xinxin
;
Wang, Li
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
1
,
pp. 141-151
Persistent link: https://www.econbiz.de/10012667210
Saved in:
6
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
7
Determining consumer purchase intention toward counterfeit luxury goods based on the perceived risk theory
Canguende-Valentim, Cláudio Félix
- In:
Handbook of research on new challenges and global …
,
(pp. 316-339)
.
2022
Persistent link: https://www.econbiz.de/10013171824
Saved in:
8
The effect of hedonic presentation on consumers' willingness to pay and purchase intention for minimally branded products online
Yang, Jing
;
Mundel, Juan
;
Huddleston, Patricia T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1077-1106
Persistent link: https://www.econbiz.de/10013357217
Saved in:
9
The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products : the moderating effect of sustainability
Kim, Yunjeong
;
Oh, Kyung Wha
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1222-1234
Persistent link: https://www.econbiz.de/10013429184
Saved in:
10
Influence of luxury companies' corporate social responsibility activities on consumer purchase intention : development of a theoretical framework
Olšanová, Květa
;
Gook, Gina
;
Zlatić, Marija
- In:
Central European business review : CEBR
7
(
2018
)
3
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011965712
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