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~subject:"Brand image"
~subject:"Marketing management"
~subject:"Narrative Methode"
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1
Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
2
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima
;
Misra, Richa
;
Singh, Deepak
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
Saved in:
3
Semiotic fieldwork on chaordic tourism destination image management in Seoul during COVID-19
Hunter, William Cannon
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366068
Saved in:
4
Understanding role of fonts in linking brand identity to brand perception
Singla, Vikas
;
Sharma, Nidhi
- In:
Corporate reputation review
25
(
2022
)
4
,
pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
Saved in:
5
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
6
Label design of wines sold online : effects of perceived authenticity on purchase intentions
Pelet, Jean-Eric
;
Durrieu, François
;
Lick, Erhard
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268977
Saved in:
7
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
8
Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
9
The brand of "hijabers" between marketability and Islamic identity
Aloui, Narjess
;
Amdouni, Cyrine
- In:
International journal of islamic marketing and branding
3
(
2018
)
4
,
pp. 341-352
Persistent link: https://www.econbiz.de/10012051030
Saved in:
10
Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo
;
Lucarelli, Andrea
;
Pasquinelli, Cecilia
- In:
Marketing theory
13
(
2013
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
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