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~subject:"Brand image"
~subject:"Strategic management"
~subject:"Success factor"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Brand image
Strategic management
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Marketing management
2,198
Marketingmanagement
2,198
Deutschland
296
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296
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243
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243
Beziehungsmarketing
228
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228
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179
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153
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97
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Keller, Kevin Lane
4
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3
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2
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Ergenzinger, Rudolf
2
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2
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2
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2
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1
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1
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1
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1
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1
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Measuring and managing brands
3
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3
Strategies and communications for innovations : an integrative management view for companies and networks
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
Using influencer marketing as a digital business strategy
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Fashion branding and communication : core strategies of European luxury brands
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Innovative Konzepte für das Marketing von Agrarprodukten und Nahrungsmitteln
2
Market orientation : transforming food and agribusiness around the customer
2
Marketing strategy organization and implementation
2
Marketing strategy processes and tools
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in analytics and applications
1
Behavioral perspectives on strategic alliances
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Building corporate identity, image and reputation in the digital era
1
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1
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1
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Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
1
Consumer brand relationships : meaning, measuring, managing
1
Contemporary issues in business and financial management in Eastern Europe
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Corporate brand and corporate reputation
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Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Customer-driven strategy
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Does marketing need reform? : fresh perspectives on the future
1
EMU : dé uitdaging ; vierentwintigste Vlaams wetenschappelijk economisch congres ; Gent, 17 en 18 maart 2000
1
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ECONIS (ZBW)
148
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Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
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How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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3
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
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Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
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7
Creating a meaningful brand image
Roese, Neal
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 189-203)
.
2023
Persistent link: https://www.econbiz.de/10014283168
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8
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
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9
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
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10
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
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