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~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
~type_genre:"Statistics"
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1
Does online ideal self-matter? : consumer perceptions of online brand advertisement
Waterson, Aimee Peta
;
Mototo, Lebogang
;
Chuchu, Tinashe
-
2021
Persistent link: https://www.econbiz.de/10012620911
Saved in:
2
The role of business ethics and corporate social responsibility on brand attitude among consumers in Pakistan
Us Saba, Noor
;
Shah, Syed Afzal Moshadi
;
Hafeez, Shakir
; …
- In:
Middle East journal of management : MEJM
9
(
2022
)
5
,
pp. 524-554
Persistent link: https://www.econbiz.de/10013477780
Saved in:
3
Factors influencing purchase intention of smartphone : a case of Gen Z Malaysian consumers
Tan, Wai Hong
;
Kamarudin, Diyana
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 50-70
Persistent link: https://www.econbiz.de/10013258234
Saved in:
4
Consumers' age consideration for product naming purposes
Oluyemi, Ayorinde Samuel
- In:
EuroMed journal of management : EMJM
4
(
2021
)
1
,
pp. 2-5
Persistent link: https://www.econbiz.de/10012667829
Saved in:
5
The role of brand strength, type, image and product-category fit in retail brand collaborations
Mitchell, Vincent-Wayne
;
Balabanis, George
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502674
Saved in:
6
Say what? : how the interplay of tweet readability and brand hedonism affects consumer engagement
Davis, Scott W.
;
Horváth, Csilla
;
Gretry, Anaïs
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 150-164
Persistent link: https://www.econbiz.de/10012023790
Saved in:
7
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
8
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
9
Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana
Oppong, Peter
;
Phiri, Maxwell
- In:
African journal of business and economic research : AJBER
13
(
2018
)
2
,
pp. 163-181
Persistent link: https://www.econbiz.de/10012003552
Saved in:
10
Examining the relationships among the brand equity dimensions : empirical evidence from fast fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
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