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~subject:"Brand image"
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Brand image
Luxury goods
155
Luxusgüter
155
Consumer behaviour
138
Konsumentenverhalten
138
Brand management
120
Markenführung
118
Luxury brands
104
Brand
65
Markenartikel
65
Markenimage
53
luxury brands
42
Internet marketing
33
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Social web
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Product counterfeiting
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Produktpiraterie
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Relationship marketing
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Indien
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Advertising
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Corporate Social Responsibility
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Kim, Hye-yŏng
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Journal of business research : JBR
9
Journal of fashion marketing and management
4
Journal of international consumer marketing
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
International journal of consumer studies
2
Journal of retailing and consumer services
2
The journal of asset management
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Central European business review : CEBR
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
European journal of marketing
1
Global business and organizational excellence : GBOE
1
International journal of Indian culture and business management
1
International journal of Islamic marketing and branding
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
Journal of Islamic marketing
1
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of strategic marketing
1
Journal of transnational management : the official journal of the International Management Development Association
1
Market : review for marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
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Qualitative market research : an international journal
1
The journal of applied business research
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Young consumers : insight and ideas for responsible marketers
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1
The role of intangible attributes of
luxury
brands
for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Creating luxury brand names in the hospitality and tourism sector : the role of sound symbolism in destination branding
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014458596
Saved in:
4
The effect of
luxury
brands
' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
6
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
7
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
8
Willingness to purchase counterfeit
luxury
brands
: a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
9
The role of status consumption and brand equity : a comparative study of the marketing of Indian
luxury
brands
by traditional and social-media
Husain, Rehan
;
Ahmad, Amna
;
Khan, Bilal Mustafa
- In:
Global business and organizational excellence : GBOE
41
(
2022
)
4
,
pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
Saved in:
10
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
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