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~subject:"Brand management"
~subject:"Business-to-business marketing"
~subject:"Dienstleistungsqualität"
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Brand management
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O'Cass, Aron
30
Carlson, Jamie
6
Ngo, Liem Viet
6
Sok, Phyra
6
Siahtiri, Vida
4
Lee, Wai Jin
2
Weerawardena, Jay
2
Ahrholdt, Dennis C.
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Casidy, Riza
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Cornish-Ward, Steven P.
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Grace, Debra
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Heirati, Nima
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Julian, Craig
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Julian, Craig C.
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Li, Yuan
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Nabi, Nazia
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Pecotich, Anthony
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The journal of services marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
3
European journal of marketing : EJM
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
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International journal of consumer studies
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Journal of fashion marketing and management
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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Managing service quality : MSQ ; an international journal
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1
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
2
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
3
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
4
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
5
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
6
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
7
An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers
O'Cass, Aron
;
Sok, Phyra
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 186-200
Persistent link: https://www.econbiz.de/10011414944
Saved in:
8
Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination
Carlson, Jamie
;
O'Cass, Aron
;
Ahrholdt, Dennis C.
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011388091
Saved in:
9
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
10
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
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